How to make a Viral Content
?? Kenneth Chan Mun Kean - Visual Content Specialist
?? Helping brands close more business by designing engaging videos & immersive experiences ?? We build unique customizable contents for every project! - Creative Visual Producer
Hello world.
This is the first time for me posting something on the posting side of Linkedin. After being an online enthusiast for many years, I am always wondering how to make a content go viral and have a lot of viewers and how to add value to your content.
Yesterday, i have managed to create a mini viral explosion on to my content that i shared. How i did it? , I will tell you based on my experience on how this entire process i have been through work.
I will break it into point form to make it look easier for you guys to understand my workflow and how it ended up a mini burst of viewers in a short period of time.
1. Planing. - Plan your content and think of what type of content you want to create. It must have value to your viewers so it wither can have a compelling story, a story people can relate to, something that have value, a positive story or even something funny.
2. Be a perfectionist. - I believe nobody out there is perfect, but i would advice you to try your best to make the best out of the resources you have. Put a little effort in. Your viewers will know if you put in effort and they will appreciate you for it, hence they will support your content.
For this particular viral content, all i had was a Samsung Note 5 and a couple of cool random locations i thought would look very nice in a photograph.
3. Tell a story. - Human interest stories and stories that inspire people "These are bread and butter of the viral internet," ( Tagline credits to -Zimmerman) I always believe stories is the core that drives people to love or not to love a content. For my situation, I tried my best to create funny out of the box captions to drive my story. I also created a scenario where most brothers and sisters can relate to.
4. Be active online. - I always post many contents online. Not all of it drives viewers, But what it does it drives me visibility. And when i managed to hit the hot spot, I hit the jackpot as well. I will always try to share things i feel have value and also create interesting contents that have value. But the down part is not all of my vision and mission can be related to other people. So sometimes i would say a little luck and timing would come in to play.
5. Learn from mistakes. - For many years i always wanted to create a viral content. I have been active online so much that i noticed when are the days people are more active online and when people are less. I will study my content and try to understand why it work or don't work. So from there i would know where i should improve on and how to take it to the next level. Well i guess everyone have to learn from mistakes to grow? :)
6. Impression. - To create a viral content , is a little mixture of simplicity and not overdoing it. I would say the key is to create a straight forward content which is straight on your viewers face where once they see it they will understand it. This all combine with a simple , catchy or a curious headline packaged together with your content will be the combination of a successful content. Remember the every smallest details count. Don't underestimate the power of your headline.
If your headline is brilliant enough, it will provoke peoples emotions and it will lead them to make a decision to check out your content.
7. Be everywhere and cast your net wide. - After i uploaded my content on Facebook platform, which i felt it was the best platform for this particular content, I eventually shared it on Instagram , Twitter and also FlickR. I even shared it on Linkedin. Some of my friends found my content catchy and they themself also shared in on thier own FB profiles.
8. Secret recipe. - I don't think there's any proper way or like a book way with instructions to follow. I think in the end the most important thing is to find the right flow and combination that you think works for you. Conclusion is be yourself and be comfortable with the contents you do! If you managed to catch a certain style, niche on it. Everybody loves original contents and a personal touch of yourself to it. That's what makes your content raw and interestingly you.
Here's the link to my very first viral content. (My Viral Content)
Kenneth Chan - Managing Director of Zappy Production Sdn. Bhd.
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