How to Make Videos People Will Watch

Greetings,?

We’re in the final stretch.

During this final push for home, you might be finalizing budgets, planning for Q1, or checking those last few things off your to-list.?

You might be gradually winding down or wondering how you’ll get it all done. No matter your place or your pace, you’re doing fine. ??

How will you spend the quieter days ahead?

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When you have a minute, please fill out this short 5-question survey. Your responses will help me create something even better—for you and for everyone who signs up. Take the Survey

SAMPS U.S. Conference: Recap

SAMPS - Sales And Marketing Professionals in Science held its North American Conference on the west side of the U.S. this year. Most sessions fell toward the technology side, but even if you’re not responsible for tracking every move a website visitor makes, there was plenty to keep your attention.?

If you couldn’t make it, here’s the skinny on what was covered. Check out the Recap.

Prefer video? One of the presenters, Grace Lean ,?shared her highlight reel on LinkedIn.

How to Create High Quality Videos – Fast

Speaking of videos, short ones (under two minutes) get 1.4 times more engagement on LinkedIn than other post formats, and uploads have increased by 34% this year compared to 2023.?

What type of content gets noticed? How do you create a video that will keep followers’ attention? Jamé Jackson (Gadsden) and VEED.IO's Samuel Beek share their tips—plus Beek gives a step-by-step explanation of how to use VEED to make a video in its platform. Watch the Video.

Your Sales Maven, Nikki Rausch

Are you a solo business owner who struggles during sales conversations? Are you launching a new product or service and need to be 110% sure you have a solid sales strategy? Meet Nikki Rausch .

Nikki’s Sales Maven Society has helped hundreds of women up their sales game, while her launch package, VIP coaching, and other services have helped all sorts of individuals and teams sell more authentically.

I was part of SMS for several months and can say from experience it pays for itself a gazillion times over. (Nope, Nikki didn’t ask me for a plug; I’m voluntarily spreading the word about a sales superhero.)

Is JP Morgan Healthcare in Your Orbit?

It’s usually cold and wet in San Francisco when 8,000+ healthcare and life sciences leaders show up for the JP Morgan Healthcare Conference, held January 13-16, 2025. Sorry about that.?

Registration is by invite only, but there are tons of satellite events happening in and around Union Square, many of them not by invitation only.

Start planning your week with this guide from BioCentury or by using the JPM Week Events Guide mobile app from BIO.

Resolution: Join HealthTech Hang

If you want a fun opportunity to connect with SF Bay Area health tech folks (plus some biotech and medtech folks), get yourself to the next HealthTech Hang . HTH attracts founders, clinicians, investors, enablers, and other industry leaders. Sign up before Christmas (it’s free) and enter to win a ticket to ViVE 2025. Hang Out.

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Share your favorite marketing tools, resources, or anything related to the above, below.

Happy Holidays! -- Heather J