How to make sure your website content is optimised for SEO
One of the biggest challenges we have with building websites for clients and the thing that pushes timelines the most is content.
It's one of those things the client knows is important but actually getting someone to produce it is the challenge.
It creates tension between the teams and can affect the dynamic and rapport.
The problem is further compounded when in order to provide us with something, the client glibly copies it from another website.
This is bad on so many levels, but it happens all too often... we know it's copied, as we run plagiarism checks on everything we receive.
The content on your site is so important as it does a lot of jobs, not least demonstrates the capabilities of the client and provides value to the site visitor, but can also determine how high up in the search engine rankings your site will go, and what kind of traffic you'll get if done right.
领英推荐
It's not just about writing good content - it's also about making sure that it's optimised for SEO purposes too to give you the best chance of better search engine rankings.
We've had to overcome all the content challenges by hiring an in-house team to easily produce content the client needs to the standard necessary and in the process saved the client time and money as it meant we could provide researched, original, optimised content, which in most instances is better than they could provide themselves, but doesn't impact on the production schedule for the website build itself.
You simply can't afford to neglect the importance of quality content on your site.
We know how important it is for businesses like yours to rank well online so they can reach their target audience with ease.
To get a feel for how your digital marketing is performing, take the Digital Marketing Scorecard! This FREE questionnaire will give you an understanding of where your strengths and weaknesses lie in today's online world. How long does it take? Less than two minutes. https://blackandwhiteboy.scoreapp.com/