HOW TO MAKE SURE YOUR MARKETING EMAILS GET READ BY YOUR PROSPECTS?

I’m always happy to pass on great info, and this is great info! I’ve included a few snippets below lifted from the full article.

Send Emails Occasionally

Some marketers are in the habit of sending messages to their subscribers every other day. They fail to realise that subscribers are people, not just buyers. Many subscribers get annoyed when they receive too many emails from the sender.

They just unsubscribe from the list, thus hurting the campaign’s overall effectiveness. To avoid such an episode, make sure you don’t send too many messages now and then. Instead, follow a pragmatic approach to shoot emails occasionally.

Pay Attention to The Subject Line

Okay, you crafted an appealing message and employed the best email deliverability tool. Will your emails get read by your subscribers? There are 30 to 50 percent chances.

You may get surprised – Why only 30-50 percent chances? Why won’t all subscribers read your messages? Well, modern users are always short of time.

Also, they receive emails from many people. So, they’re likely to miss your messages. You need to make your emails stand out to induce users to open your messages.

Make Messages About Users, Not You

Never begin your message with a formal explanation or introduction. No one reads beyond those generic openings. Subscribers won’t give you another chance of gushing about yourself.

Also, you won’t make a single sale that way. So, stop pampering about yourself. Instead, concentrate on the needs of users.

While your readers ought to know who you’re and what you do, try explaining what you can offer.?Touch the pain points of the user. Tell them how your offer can help them.

Clean Your List

Businesses are eager to grow their email list. So, they hardly bother about trimming subscribers from their list. However, many receivers’ inboxes might be shut for one or the other reason.

Check out the full article here ...

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