How to make sure your emails don’t go to spam

Technology is advancing so quickly that we no longer need to be afraid of email-based infections. Our inboxes are protected from potentially dangerous emails sent to us by spammers and scammers by a strong wall.

It sounds amazing, doesn't it? After all, safety and security rank among the basic wants of humans, according to Maslow.

Email is placed in inboxes 83% of the time worldwide. Approximately one in six emails are banned from reaching your subscribers' inboxes or are routed to spam.

This sounds not too horrible. Until you realize that spam filters cost you 17% of your potential profit.

That's when the annoyance starts!

The Best Ways to Stop Your Emails from Being Spam

You must make sure that your emails are of the greatest caliber and that you use the best techniques to keep them out of spam folders if you want to pass the spam tests and keep your emails from being reported as spam.

1.?????? Establish a Robust Sender Image

Email deliverability is significantly impacted by a sender's reputation. To build a favourable reputation

Make use of a professional email server or a reliable email service provider (ESP).

Use DKIM (DomainKeys Identified Mail), DMARC (Domain-based Message Authentication, Reporting, and Conformance), and SPF (Sender Policy Framework) to authenticate your emails and confirm their legitimacy.

Utilize Sender Score and related services to keep an eye on your sender reputation on a regular basis.

2.?????? Get Permission and Practice Opt-In

Sending unsolicited emails to those who haven't given their approval is a guaranteed way to have your email address blacklisted and, consequently, to have all of your future email campaigns automatically categorized as spam.

Use double opt-in to enhance the quality of your mailing list and ensure that every reader is truly interested in your content (and, consequently, opens the emails).

When a person signs up for an email marketing list, you should ask for their permission to send them email campaigns. This is known as a double opt-in. You should then confirm this consent by sending them a follow-up email containing a link that they must click to confirm their subscription.

3.?????? Establish Standards Early Determination of Boundaries

Allowing your subscribers to choose the kind of relationship they wish to have with you right away is one of the best ways to improve the reputation of your domain.

Offering your new members the choice to decide what kind of content they receive from you and how often is the greatest method to do this. You can allow your subscribers to make the following choices in a subscription preference center:

>?????? How often (weekly, biweekly, or monthly) they would want to hear from you;

>?????? Particular days and even hours of the day that they would prefer to receive your communications;

>?????? Content kinds (newsletters, promotional emails, discount notifications, etc.) that they would be interested in getting;

>?????? If you should pause and unsubscribe after a predetermined period of time.

>?????? Ensuring perpetual accessibility and effortless updating of preferences is crucial for the subscriber preference center page.

4.?????? Don't buy, rent, or use scraping mailing lists

Sent campaigns to contacts you didn't acquire naturally, i.e., those who didn't consciously and actively choose to join your specific mailing list, is the worst thing you can do for your email deliverability.

You can never be sure what addresses are on purchased, rented, or scraped mailing lists, which is why you shouldn't settle for them. It is possible that you will come across a low-quality mailing list with a large number of dormant and inactive email addresses (which will kill your campaign deliverability by increasing your bounce rate and lowering your open rates). Even worse, there's a chance that your purchased list contains a lot of repurposed spam traps, which if you fall into will instantly ban your email address.

5.?????? Avoid Dangerous Business

No danger, no issue! You must be careful while launching email campaigns to avoid tarnishing your good name by spreading unsolicited or spammy messages. To put it another way, you should refrain from using any feature that EMS would consider to be spam.

Among the most noticeable indications of spam that can make it harder for your emails to be delivered are:

>?????? Using several different typefaces in one email. To make your point and emphasize the key points, three emails ought to be more than plenty.

>?????? Utilizing vivid, striking colors.

>?????? Spammy, dangerous words. Numerous terms and phrases might activate the spam filter and direct your email to the rubbish bin. These are known as spam trigger words and phrases.

>?????? An excessive number of photos. An email should ideally have a text-to-image ratio of 70:30.

>?????? Poor spelling, grammar, and punctuation. Make sure your copies are error-free by double checking them. You can either invest in grammar checkers like Grammarly or engage a proofreading service to do it for you.

>?????? Utilizing dubious picture hosting services.

>?????? Links to dubious online sources.

>?????? Emails with forms included in the body.

>?????? Emails with excessive weight. An email should be no more than 30 kb in size

With the use of the aforementioned tactics, you can begin by meeting your audience where they are. It's up to you to maintain inbox status, but the greater your email engagement, the more probable it is that you will bypass spam filters and reach the inbox.