??How to Make a Social Media Marketing Strategy ??

Social media is everywhere! It's no longer just a way of staying in touch with your friends or posting cool pictures. Businesses use it to grow and to reach more people. But, for that to happen, you need a well-thought-out plan.

??Let's get started to create a pretty simple yet effective social media marketing strategy.

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1. Choose Your Social Media Goals

“Decide what you want to achieve with your social media efforts.”??

?Set goals about what you want to get out of social media.

·??????? Do you want more followers?

·??????? Do you want more people buying your products?

·??????? Perhaps you just want more people to know about your business.

So, setting clear goals will help you stay focused on something specific.

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2. Identify Your Target Audience ??

“Identify who your posts are for and what they care about.”??

Who do you want to see your posts?

Your target audience is the group of people you want to reach. Are they kids, teens, adults, or seniors? Knowing who they are will help you create posts they will like.

For example, if you're a toy store, your posts should be fun and colorful to attract kids and parents.

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3. Analyze your competitors ???♂?

“Learn from other businesses to improve your strategy.” ??

Take a closer look at what similar businesses to yours are doing on social media.

?What types of posts are they sharing? What seems to be working for them?

By studying your competition, you can see what works well and what you might want to do differently.

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4. Set your Tone and posting frequency ??

“Decide how you want to sound and how often to post.”

?Now you'll decide what kind of voice you want on social media-serious, friendly, humorous? How often to you want to post? Too many posts or not enough-maybe you're annoying people or no one remembers you. A good rule of thumb is to post once every 24 hours or several times a week. ??

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5. Identify your content pillars

“Determine the main topics you'll post about regularly.”

?Content pillars are the general topics or themes ?? you will focus on. In the example above of selling toys, some of your content pillars may be "New Toys," "Games," and "Fun Playtime Ideas." These would be the bigger ideas your posts will be based on to keep you organized and consistent. ??

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6. Create a social media content calendar! ??

“Plan your posts ahead to stay organized and consistent.”

Plan your posts. A content calendar is actually a planning tool that helps you schedule your posts in advance.

For instance, you might plan to post a fun video on Monday, a review on a toy on Wednesday, and a contest on Friday.

In that way, you always know ahead of what's coming up, and you never miss a chance to engage with your audience. ??

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7. Set Up Your Social Media Accounts ??

“Choose the platforms where your audience spends time.”

Make sure your business is on the right platforms. Social media isn't created equal.

For example, Instagram is great for pictures, while YouTube is fantastic for videos. So, choose the networks that your audience will be using the most. ????

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8. Begin Creating Relevant Content ??

“Post valuable content that engages your audience.”

Now that you have a plan, get started creating posts! But make sure your content is interesting and useful to your audience.

Share fun facts, tips, or exciting news about your business. The more engaging your posts are, the more people are going to like, comment, and share them.

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9. Analyze Your Results and Adjust Your Plan ??

“Review your performance and make changes as needed.”

After you have been posting for some time take a gander at your results. Are people liking, commenting and sharing your posts? Are your followers growing? If something isn't working, don't panic! You can always change your strategy to make it better.?? The goal is to keep improving and reach more people over time.

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10. Conclusion ??

Social media marketing can help your business grow only if you have a good plan.

Here are the steps that will bring you a working plan and do remember, it takes time, so just be patient, learn from your mistakes, and keep making adjustments. Soon enough, you will find your business shining on social media!