How to make a search ad in a Structured way?

Making an Ad campaign in a structured way helps both the advertiser and Google as they can understand and improve the campaign to perform better and in the case of the advertiser, it gives them clarity around the campaign.?

Structuring the campaign is the important part, if we consider an account consisting of multiple campaigns the campaign is divided into ad groups and ad groups containing keywords and other related keywords.?

Budget estimation: You must have enough budget to ensure your ads run throughout the day. You can get estimated CPC for keywords through a keyword planner and plan accordingly.

Ad group: Within a campaign, you can create one or more ad groups, with the targeted keyword in them. Different ad groups can contain different themes of keywords specifically related to products or services.

Search term report: It shows which keywords are performing and if there is any improvement to be made or add any negative keywords. Furthermore, you can group them into ad groups and make tailored ad copy.

Ad copy text: Text ads consist of two headlines, a description, display URL paths, destination URL and ad extensions. Below is the new text ad template in Google Ads. Each of the headlines can have 30 characters, you can write the copy like what your offerings are. The description should carry a clear idea as to how the user will take it.

The display path will automatically take the final URL, the final URL then represents the landing page which the user will land after clicking the ads.?

Test ad text create different versions of the ads and check which is performing the best and has a higher conversion.

Ad extension: you can add more information around your ad with ad extension. Ad extensions are served dynamically based on contexts such as device and location and in combinations predicted to improve click-through rates. There are many types of ad extensions namely, site link extension, callout extension, structured snippet extension, location extension & price extension, etc.?

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