How to Make a Quiz that Actually works for Sustainable Lead Generation

When running a business, one of the biggest challenges is getting people into your sales pipeline. You’ve worked hard to develop a system to show potential customers why they absolutely need to work with you, but now you need to get people into that system. You need something that works for sustainable lead generation.

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But what should you use? How can you grab people’s attention and convince them that they NEED to give you their contact info? Enter the quiz. 

Since the beginning of time (or at least the early days of the Cosmo quiz), people have loved taking personality quizzes that give them insights into who they are. And Interact has helped business owners harness people’s interest in quizzes to generate leads for their businesses.

Now you might be thinking, “That sounds amazing, and I love the idea. But how can I make sure that my quiz reaches the right people and actually works for lead generation?” I’m so glad you asked!

When you’re creating something that you plan to use to help you grow your business, you want to make sure that it’s worth the effort and will work for the long haul as a lead generation tool. That’s what you want for your quiz.

People at Interact know how to create a quiz that gets you leads. To help you make one of those quizzes for yourself, there are two things we’ve got to discuss. You’ve got to know why quizzes work and how you can make a quiz that gets you those leads.

Let’s get to work. Read the whole blog here.