How to Make a Professional Website
In the world of the internet, every business needs a website.
As Bill Gates has said, "If your business is not on the internet, then your business will be out of business."
And to show your presence on the internet, you would be required to have a professional website.
First impressions last forever. When someone lands on your website, what do you think their instinctive, gut reaction will be?
This is the question you need to answer – as honestly as possible! – To begin the work of making your website professional and optimized for your specific KPIs, whatever they may be.
You only have a minimal amount of time to grab that first impression – less than 8 seconds so the importance of getting your website into proper shape cannot be overstated.
If a user enters your site and is immediately turned off by the layout, design, or inability to do what they want to do, your content marketing is doomed to fail. In the blink of an eye, your website can soar – or crash and burn.
?So here are 9 top tips that can help you create the website you want to have – and one your readers will love to visit:
Determine the main objective of your website.
A business website generally serves as a space to provide general information about your company or a direct platform for e-commerce.?
Whether you create a simple website that tells a little about your company or a more complex e-commerce site, the most important thing you must do is say what your company does – on the homepage in plain terms.
Choose the Right Website Builder for You
Website builders are super popular nowadays – and with good reason – but you need to pick one that matches your needs.
Website builders take care of the technical jargon and let you focus on design and content. Some do this through templates, others through drag-and-drop interfaces, making building a website harder than assembling a PowerPoint presentation.
Sign up for a plan that satisfies your requirements and funds.
Once you've chosen your website builder, it's time to find your price plan. If you're you're after a simple site (say for a portfolio or small service business), the cheaper plans will probably work just fine.?
If you need something more complex, check out the features on offer with the more expensive programs. If in doubt, start cheap and upgrade later.
Choose a Unique and Relevant Domain Name
A domain name is a bit of the URL (the site address in your browser's search bar) that identifies a web page — in this case, your website. A domain name is one of the main ways a site presents itself to the internet, so make it count. Here are a few rules of thumb when choosing a domain name.
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Choose a Web Host
Every website needs a host – server where all its data is stored for the public to access at all times. Hosting your website is probably too significant an expense for your small business, so you'll need to select an external host.
Types of hosting:
Suppose you're looking for free website hosting options; it's important to remember that hosting a website is by no means free for the hosting company. Therefore, they may employ other methods, such as placing banner ads on your website, to compensate for the free hosting.
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Build Your Pages
A good website is more than a static homepage. You'll want to create multiple pages dedicated to different aspects of your business, such as a detailed catalog of your products or services or a blog section for company updates. As for your overall website, make sure each page supports the site's primary goal, has a clear purpose, and includes a call to action (e.g., "learn more," sign up," contact us," or "buy this"). As your customers' direct link to you, a contact page is one of the most critical sections of a website, so include as much information as possible (your business phone number, email address, and physical location, if you have one).
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Pick a Design Template You Love
?Okay, now we're at the fun part-time to set the design of your website by choosing a ''template'' or ''theme'' to work from. Your website builder will guide you to this stage after you've signed up. Templates are categorized by industry or site type. Take a few for a spin before you settle on your favorite.
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Test and Publish Your Website
Before announcing that your site is live on the web, make sure it works on all major browsers, like Internet Explorer, Microsoft Edge, Firefox, Safari, and Chrome. Click through each page and feature on every browser to ensure images show up, links are correct, and the format looks smooth. This will take some time, but the effort you put in now will save you future complaints from visitors who can't access certain features.?
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Market Your Website on Social Media
Social media such as Facebook, Twitter, LinkedIn, or Pinterest is the best way to increase your audience reach and alert customers to what's going on with your company. Post about it on your social media outlets whenever you update your website, but balance that with genuine, no promotional engagement. Also include links to your social media on your website.
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Invest in Search Engine Optimization (SEO)
Submitting your website to major search engines will help direct potential leads to your page and deploy a strong SEO strategy across your site. Shaoolian said that defining title tags, Meta descriptions, and Uniform Resource Identifiers (URIs) relevant to your company and aspects of your industry can boost your rankings in search engines for the products or services you're trying to market.
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