How to make powerful promotions for your business?

Types of Business Promotions

• Tv Ads
• YouTube Ads
• Social Media Ads in the form of
• Images
• Posts
• WhatsApp Messages

Benefits of Business Promotions

• Increases sales if you are giving an offer or scheme in your promotions.
• Builds a good image of your brand in the minds of your customers if you are using a social message in your promotions.
• Create awareness about your brand and your products/services

Secret Elements help you in Making Powerful Business Promotions

Following 3 elements will help you to make powerful business promotions every time and meet your promotions objective:

1. Message?

It is the important part of business promotion.

What do you want to convey to your customers through your business promotion?

How will you convey it?

Which type of brand image do you want to build in the minds of your customers?

All these things depend on the message of your business promotions.

Different Types of Messages in Business Promotions

?Offer:?

Your message can be in the form of an offer.

For example

Dominos offer Buy?1 and Get 1 free. It is a message wherein you are telling your customers to buy 1 Dominos pizza and get 1 free pizza.

Social Message:?

You can use a social message for business promotion.

For example

In their business promotions, Amul has portrayed a social issue through various messages. This helps them in improving the value of their brand.

How can you make an effective message for your brand promotion?

Identify what your customers are feeling when you are about to launch your brand campaign or promotions.

For Example

• If you want to make a business promotion during Cricket World Cup When India reaches the finals, then your promotion could be:
• Jab Jab Virat Kohli Chakka Marega, Tab Tab Paayein 1 free item.
• Such types of promotion helps you to connect with your customers.
• If you make your promotion around the environment in which your customers are, then it creates a huge impact on your customers.

2 Appearance

• Once you decided the message of your business promotion, you need to decide how will this message look or appear to the customers.
• So the appearance of your message can be in the form of:
• Video
• Image
• Text Important Elements of Appearance

Suppose you want to run a business promotion on your website. So while making your promotion, you need to decide:

• How will your promotion appear?
• What type of message will your promotion give to your customers?
• How will the promotion reach your customers?
• Which type of brand image will this appearance build in the minds of your customers?Lets us take some examples to understand the things that come under appearance.

a. Myntra

On the website of Myntra.com Diwali promotions were going on wherein they were giving an offer of 40% off on their products.

In the Diwali promotion banner of Myntra, they have used:

• A short and crisp headline:?

This gives a clear idea about the Diwali offer i.e. Flat 40% off on All Kurtas. It also conveys the objective of promotion clearly to the customers.

• A sub-headline:?

It is a two line text where in they have mentioned on which brand of kurtas the offer of 40% off is valid. This further gives clear information to the customers.

• An image of a lady wearing kurta:?

In your promotions you should give an image that is relevant to your audience so that whenever a customer looks at the image, he/she can immediately connect with it.

• Colour contrast:

In this promotion the headline colour and the background colour are different. The background colour matches with the colour used in the Myntra logo.You should use the same colour theme in your brand promotions that are used in the logo of your brand. You cannot use a new colour scheme.

b. Wagon R?

• In a Wagon R ad, the story of a child is shown wherein the father of the child has been transferred to a new place and the child is sad because he needs to leave his friends and go to to a new place.
• Here the company has placed its product Wagon R and shows how the complete family of the child is going to the new place in the Wagon R.
• During his journey, the child realises that life goes on like this. Every time you meet new people at every new turn of your life. You will keep on meeting new people and new friends.
• In the appearance element of this ad, the main focus is on the characters like the child, his mother, father, etc.

Through this ad the company has tried to connect with all the decision makers, like a child mother and father in the purchase of the the Wagon R.

Jingles- An Important Element of Appearance

If you are making a Video Ad or Tv Ad, then jingles play a crucial role in it.

Some of the popular jingles of different brands are:

• OLX Jingle?– “O Womaniya”
• Dominos Jingle – Ara Ra Ra Re, Pizza Aya Free.

You must have remembered these jingles because they are very catchy.

Jingles are very catch and they store the name of your brand in the minds of your customers permanently.

If you can create jingles and use them in your business promotion, then the impact of your promotions will be massive.

3. Call to Action?

Call to Action means the action that you want your customers should take after watching your promotions. This should be mentioned in the promotion in the form of a button or a line or text.

For example

• a. Amazon Banner

In a promotion banner of Amazon on its website, the following things are given:

• Headline
• Colour contrast
• Relevant Image
• A button of Buy Now

This Buy Now?button is the call to action of this promotion. It gives a clear idea to the customers what they have to do after watching the promotion..

• b. Zomato Hoardings

One of the hoardings of Zomato went viral because they have shown a message in a very creative manner.

In these hoardings:

• The colour of the hoardings is red that matches with the brand colour of Zomato.
• On these hoardings they have written some lines from a Bollywood song, Oohnchi hai building lift teri band hai. This help Zomato to connect with their audience, which is youth.
• They have used Order Now as the call to action in their hoardings. This give a signal to the customer that now they have to open the App and place their order.

Who will make your business promotions?

For making business promotions, you will require the following people:

• A marketing employee in your team who can plan the business promotions and execute them. His/her salary will be Rs. 20,000/25,000 month.
• A graphic designer and video editor to make the images and videos. His/her salary will be Rs. 25,000-30,000/month.
• If you do not want to spend money on the team, then you can hire a consultant for planning who will take Rs.10,000-15000/ month.

Massive Action Plan

• Plan your business promotions.
• Decide which type of promotions you want to do.
• Will it be an event/festival only promotions or 365 days promotion.
• Will you give an offer or social message in your promotion?
• In which environment does your target audience live in?
• Focus on the execution of your plan.
• Make the three elements of your business promotion, i.e. message, appearance, and call to action.
• Decide the message of your business promotions.
• Plan how will be promotion appear in the form of an image post, YouTube Ads, Tv Ads, Newspaper Ads or Website Ads.
• Finalise the colour scheme of your promotions according to the colour of your logo. If you do not have a logo then make your logo and use the same colour scheme in all your promotions.
• Add the call to action in your promotions.