How To Make the Perfect ‘About Us’ Page For Your Website

When a user visits your website, they are often specifically looking for a product, service, case study or searching for information to answer a specific question. However many visitors will be intrigued to learn more about the brand story and values, why you are passionate about the products/services you offer and the people behind your brand. Where should they click first to learn more? It’s the ‘About Us’ page!?

Your website’s ‘About Us' page is as vital as the other pages within your website, as it gives users relevant information about your brand. This is basically the forefront of your website, and it helps establish your brand’s trustworthiness and reputation.??

Still not convinced? In a recent study made by KoMarketing, 52% of respondents said they want to see the ‘About’ page first when visiting a website. This basically is the first opportunity that your brand has to connect with and build a relationship with your visitors.?

So, don’t take this page for granted! Through these valuable tips and tricks, let us help you create an impactful ‘About us’ page that will intrigue your visitors to explore the rest of your website.

1. Answer who is/are behind the business and brand.

There’s no better way to show people that your brand is run by real people and not by automated messages than by introducing the team on your ‘About us’ page. How to successfully approach this?

Add photos of your team. Communicate what each team member does in the business, their passion and what they strive to achieve. Make sure you can connect their story to the needs of your visitors.?

But don’t forget the main role of the ‘About’ page story – your clients, the page visitors. Even by subtly including them as a part of your business, they will have already appreciated it and will continue browsing your site.

2. Introduce your story, but respect the visitors’ time.

Telling your brand’s story is a must for ‘About’ pages, but take the time factor into account – keep it conversational, impactful but concise enough for the readers.?

Or better yet, how about trying an infographic to show your brand’s journey instead? Website visitors will surely love visuals over loads of text in their screens.

More importantly, what questions should you answer in presenting your brand’s story? Here are a few to get you started:?

• What problems did you want to solve that led you to building your brand?
• Who are the people behind your brand?
• What are the goals/objectives/beliefs of your brand?
• How can your brand help solve daily problems of your customers?

By answering these, your brand story is all set to build trust with your customers!?

To succeed at this, it’s crucial to be customer-centric in telling your story. You also want to make your community feel connected with your brand.

3. Include your brand’s endorsements, reviews, and awards.

Customers will always put their money on brands who have proven their credibility and have positive reviews among past product or service users. That’s why it's important to place all those certificates, awards, and reviews on the forefront of your ‘About’ page (and throughout your website).

By placing these on the ‘About’ page, you send a signal to website visitors that you’re a trustworthy business and are always ready to build relationships with others.?

At the same time, avoid appearing too boastful – you don’t want to put people off with selfish tones and self-praising.

4. Quotes from the people within your brand is also a must.

It is an old but effective practice followed over the years by many brands for their ‘About’ page. Adding quotes that work their way into the customer’s heart is one thing that will work to your advantage.

Adding quotes from the people in your team, preferably from team leaders, gives your vision statements and goals, a touch of personalisation and makes it more human. It also starts a dialogue that connects with your users.?

One technique here is for them to answer questions about how your brand can solve your user’s daily problems. When the users see their enquiries answered by real people, it adds credibility and builds trust.

5. Include your location, contact details, and social media handles.

You have already impressed your viewers with the ‘About’ page contents but they were left hanging because you provided no contact details in it – a mission failed.?

After creating an impact on your users via your ’About’ page, the next step would be to make them pick up their phone by including your contact details in the page. And, with most of your visitors into social media these days, make sure to provide them with updated handles – it also helps boost your social media presence.?

Alongwith, add your address- your office’s updated location. Embed a map in your ‘About’ page to lead them to the right direction towards your office.

Some final words

Your ‘About’ page is the doorway to your website. Make sure it welcomes your visitors in the nicest way possible. Ready to get started??

We at Elephant in the Boardroom put our clients and their customers first. Our continued dedication to build websites that matter and answer the call of daily questions. Want to accomplish the same for your website? Visit us at www.elephantintheboardroom.com.au to get started!