How to make the most of your PR

With the world of PR constantly changing and more businesses keeping tighter budgets in a post-pandemic world, there are still many ways PR can play a crucial role in managing your brand’s reputation and influencing perceptions.

Here are our top three tips for some of the ways businesses can use PR to their advantage:

1.?Focus on the brand mission

Recently, there has been a huge focus?on mission and value-based content for?all?brands. Audiences want to support brands that are visibly living and breathing their brand values, throughout their entire customer journey.

With more customers holding brands accountable for their actions, PR is about highlighting how your client delivers their brand mission, every single day.

So, remember when you develop your PR strategies and create your pitches, to put brand mission delivery at the top of your priorities. Key messages should be purposeful and communicate not only the value of your clients’ products/services,?but also?their behind-the-scenes actions, whether it’s sustainability, philanthropy, or social justice initiatives.?

2.?Quality over quantity

Gone are the days about pitching to a mass media audience. These days, it’s more about identifying targeted opportunities and delivering purpose-based communications. By tailoring stories based on your clients’ products and demographics, you can create compelling content that is relevant within their industry.

It’s all about identifying the right opportunities, where audiences are seeking and consuming content like yours – remember, it’s not about quantity, but the quality of your audience.

3.?Owned media is just as important as earned media

Whether it’s using your social media, blogs, emails or spokespeople profiling, using your own channels is a fantastic way to speak to your audience directly. It allows you to have full brand autonomy and a way to communicate your brand values and mission statement in your own way.

By using owned media, you can grow your audience organically, increase your brand network and convey a positive brand perception, all in a cost-effective way.

It’s a win win.