How to make the most out of your website launch
Laura Nicole Brown
Helping purposeful entrepreneurs to craft memorable brands and websites with intention, personality and impact. International Branding Expert serving organisations who want to make a lasting mark on the world.
Launching a new website is more than just ‘flipping a switch’. It's a pivotal moment that can define the future of your brand's online presence.
However, making the most of this opportunity involves more than just ensuring your website looks great; it requires a strategic approach before, during, and after the launch.
In this article, we’ll explore some actionable tips to help you leverage your website launch to its fullest potential.
Pre-launch preparation
Before you launch, create anticipation about your new website. You might share sneak peeks or even have a timer running to launch day. This is also a good time to plan and create any marketing materials to announce the launch and spread the word about your new website.
Monitor analytics
Keep a close eye on your website’s performance and traffic patterns. Use tools such as Google Analytics to track real-time data and ensure everything is functioning as expected. You can also review analytics to understand user behaviour, such as which pages are most visited, where visitors drop off, and how they interact with your website.
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Based on analytics and other feedback, you may choose to make adjustments to improve user experience, site performance, and content quality. Test over a long enough time frame and with enough people so that the results are statistically significant and not an anomaly.
Promote your website
Use various marketing channels to spread the word about your new website. Before doing this, ensure you have checked everything is working properly - there are no dead links, contact forms function well, and you have proofread for typos. You can learn more about the different channels to promote your website in the full article.
In conclusion, launching your new website is an exciting time. Be sure to take advantage of the unique opportunity it provides to get the most out of your website launch, including before, during, and after the process.
?? Founder of Beyond Satisfaction | Talent Agency for Hospitality and Customer Service | Recruiting and Training the Talents You Need ?? | Quality-focused & AI-Driven Solutions | Improved Retention and Profitability
2 个月So very true Laura Nicole Brown! A great article covering auch a key topic ??
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2 个月So true! We find a lot of clients don't realize these details really make or break their new launch!
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2 个月Nice one