How To Make The Most Out Of Your Landing Page
A good landing page can do a lot more for your company than you might think. A landing page not only has to represent your entire company in a single webpage but also clearly present a call to action (CTA) worth answering.
That’s a lot to expect out of a single webpage, and in order for it to deliver the conversions, you want it needs to be succinct, offer a smooth user experience, as well as have an irresistible CTA. It’s understandable then, that setting up a great landing page is something of an art.?
Whether you’re just starting out with an online business or own a multi-million dollar company, everyone can benefit from a well-done landing page.?
What Does Every Landing Page Need To Have??
While every landing page is different from the next, there are some common inclusions that you can’t go without. Most landing pages have the same goal in mind: conversion. With a common goal, it’s unsurprising you’ll find a similar layout on most successful landing pages.?
In order for a landing page to result in lead generation and sales, it should follow some tried and true formulas. Each landing page should include:?
Keep Your Page Design Simple And User-Friendly
Keeping the look of your landing page as clean and professional as possible, while avoiding unnecessary imagery, words, or other graphics, can make sure visitors are drawn immediately to the most important parts of your landing page.
Because a landing page’s entire purpose is to provide a quick and easy way for visitors to convert to customers, it makes sense you want the experience to be as user-friendly as possible. To ensure smooth conversions, make it incredibly easy to convert by keeping it clean, minimalist, and to the point.?
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When it comes to the actual design of your landing page, it’s usually best to use bright-eye-catching colors and graphics when necessary. This can quickly become too much for the average user, so try to make every single use of color or imagery intentional and well-planned out.?
One thing to look out for when picking a color is the choice of button color. Not only should it be well-thought-out with the rest of your design, but be sure to make it stand out from the background color of the page so your visitors can immediately find it.?
Don’t Overlook The Importance Of The Header
With the limited space offered by a landing page, you need to get the most out of every single aspect of the content. One great way to do this is sneaking as much about the value of your product into the header as you reasonably can.
Be careful not to overdo it, and the header can carry most of the weight of explaining the value of the product. Under the header, you can expand on what you mean, or give some other valuable bit of information crucial to visitors.?
Article Link - How To Make The Most Out Of Your Landing Page
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Author - Jessica Aurelia