How to Make More Cash from the Customers You Already Have

Let’s get real for a sec. You want to make more money from your business, right? Well, guess what? The key to pocketing more cash might just be hiding in your current customer list. No kidding! It’s not always about chasing after new folks to buy your stuff. Sometimes, it's the people who've already bought from you that can really boost your bank.

Spot Your VIPs

First thing’s first. In your sea of customers, there are some big fish. These are the peeps who love what you're selling and keep coming back for more. They're your VIPs because they spend the most, talk about you to their friends, and are just easy to deal with.

Ever heard of the 80-20 rule? It’s this cool idea that says a small chunk of something can be way more important than the rest. In business, it means about 20% of your customers could be bringing in 80% of your dough. Wild, right? But the percentages can change; the point is, a few customers can mean big business.

Treat Your VIPs Like Royalty

Now that you know who your VIPs are, it’s time to roll out the red carpet. Make them feel super special with deals just for them, messages that make them smile, and the first dibs on your new stuff. They already dig what you do, so show them the love, and they'll stick around even longer.

And here’s a secret sauce move: use what you know about these top customers to find more just like them. Like setting up a magnet that only attracts the best kind of customers for your biz.

Remember, You’ve Already Paid to Meet Them

Think about this: getting a new customer costs money. You’ve got to spend on ads, your time, or even give a slice to salespeople to bring them in. But once they’ve bought from you, every time they buy again, it’s like you’re making more from what you already spent. Smart, huh?

Easy Steps to Make More Money from Your Crew

1. Break Down Your List: Dive into your customer list and pick out the VIPs. These are the folks you want to focus on because they’re already fans.
2. Chat Them Up: Talk to your VIPs like they're your pals. Keep it real and personal. They should feel like you're texting them, not sending a boring email blast.
3. Give Them the Good Stuff: Have some cool deals or new products? Let your VIPs in first. They’ll appreciate the VIP treatment and likely spend more.
4. Listen Up: Ask your VIPs what they think and really listen. Their ideas can help you make your products or services even better.
5. Spread the Word: Set up a way for your VIPs to bring their friends in. Maybe give them something cool for every buddy they bring to your business.
6. Find More Like Them: Use what you love about your VIPs to find more customers just like them. It’s like making your marketing dollars work smarter, not harder.

Bottom line: More money doesn’t always mean finding new customers. Sometimes, it’s all about taking care of the customers you already have. Make them feel like rockstars, and not only will they keep buying from you, but they’ll also bring their friends. It’s a win-win. So, go give some love to those VIPs and watch your business grow!

Want help growing your company? Let's connect: https://jpmaroney.com