How To Make MONEY On LinkedIn

There is money to be made on LinkedIn...

Whether you work in sales, whether you're an entrepreneur, perhaps you work in recruitment, if you're selling something and your customers are on LinkedIn, there are MANY ways that you can make money on LinkedIn.

In this newsletter I'm going to share the exact ways that you (and your team/company) can make money on LinkedIn

Not just LIKES & FOLLOWERS, but cold hard cash

So grab a pen and some paper, these things may just help you make more money from LinkedIn in 2022:

LinkedIn Money-Making Tip Number 1

Share Your RESULTS On LinkedIn

I'd suggest 1-2 times per month sharing your results as part of your content strategy on LinkedIn. This might be a testimonial, it might be a review, it might be a screenshot showing numbers.

This shouldn't be a promotional post or an advert post, but simply you celebrating or sharing the results you've been able to achieve for your customers.

IMPORTANT NOTE - This will ONLY work if 80-90% of the time you are sharing content that gives value.

EXAMPLE: I shared this post towards the end of 2021 to highlight the results I had achieved on LinkedIn across the year. Because these are clear visual numbers that highlight both my success on LinkedIn and the total reach that I have, the post generated great inbound leads for my LinkedIn training, keynotes and for companies wanting to be a partner of The Daily Sales, several of which have now converted and become sales.

LinkedIn Money-Making Tip Number 2

Make Your Messages About THEM

Most sales messages sent on LinkedIn are mainly about the salesperson sending them. "My name is John and I work for X company and our product does this and that and blah blah blah".

This is why so many salespeople and companies struggle to get replies and sales on LinkedIn. Their messages are about THEM, not about the prospect that they're messaging, and this is where the opportunity lies.

Start making the majority of your sales and prospecting messages on LinkedIn about THEM...

Whether you're sending written, audio or video message, the main part of it should be focusing on what you believe you can do for them, how you believe you can help them, the results you believe you can help them achieve etc

Think about answering these questions in your messages:

• Why do you believe you can help them?
• What do you think you can help them achieve?
• How do you think you can help them achieve that?
• How have you helped similar people achieve similar results?

LinkedIn Money-Making Tip Number 3

Build A Personal Brand People TRUST

It's one thing building a brand on LinkedIn, growing your audience and sharing consistent content. However, it's another to build a personal brand that people TRUST and that people will BUY from.

I see many people on LinkedIn, including some who are considered influencers, who have built personal brands, but struggle to make money from them. A big part of this will be down to the fact they focus more on getting likes and followers, and less on making a good professional impression on their audience.

Some people get TOO PERSONAL on LinkedIn. Yes you might go viral and get tonnes of likes, but some of these posts actually make people not want to buy from you.

Some people get TOO PROFESSIONAL on LinkedIn. Yes you might share amazing content, but if it's all you share, people will struggle to connect with you.

The key is to find the balance and working on getting people to trust you...

There are a few key ways that you can achieve this:

1. Share content that shows that you have knowledge and experience in your industry.
2. Keep a balanced content strategy that includes personal AND professional content
3. Think about how your posts will make people feel about you
4. Share consistent content at least 1-2 times per week

Those are 3 ways that you can make money on LinkedIn!

That's the latest issue of my Social Selling Newsletter finished.

Keen to learn more? Want to become, or want your team to become LinkedIn & Social Selling masters?

Then please do?subscribe?to this newsletter, I promise to bring you the best social selling and LinkedIn tips each and every week.

Want more? Here are a host of extra resources of mine to help you and your team:

PODCAST?-?The Social Selling Podcast ?(7 episodes available)

YOUTUBE?-?The Social Selling Show ?(15+ videos available)

BOOK?-?The Ultimate LinkedIn Sales Guide ?(Available on Amazon)

BOOK?-?The Million-Pound LinkedIn Message ?(Available on Amazon)

MASTERCLASS?-?Sales Navigator 1.5-hour LIVE Masterclass ?(January 2022)

If you're interested in me coming to deliver an?in-person?or virtual?SKO,?Keynote or Corporate Training package, please feel free to pop me a message on LinkedIn or email me directly at [email protected]