How To Make Marketing Planning Fun Again

For many B2B marketers, the last months of the year are always the kick-off for the next year's plan.

I am often asked by my clients to help them with their planning efforts. One client, in particular, was especially determined to have a solid go-to-market plan with their 10 sales teams, so we are working together to do 10 sales/marketing workshops. (Yes, a perfect 10!)

I am thinking through my own templates and processes on how to “scale” to 10 workshops and, eventually, create a consolidated and solid global go-to-market plan to enable these 10 sales teams.?

This is the fun part of working as a consultant. Clients always come with different challenges and asks, and I’ve had to think hard to craft a solid framework and implementable solution. That said, it can also be stressful to come up with a solid framework and implementable solution. ?? #challengeaccepted

So, if you have your annual planning process down already, Happy planning to you! But if you are in the process of kicking off or refining your annual marketing planning, here are some templates that may help you as you look ahead [each video is about 8-9 minutes long]:

The templates you see in the videos, you can download here (it’s in?PPT?"7 Key Elements of A Marketing Plan",?you can modify as you see fit).

If you are putting a campaign plan together, here is the blog post where I detailed the elements you need to incorporate into your campaign plan:?It’s time to crush your campaign plan!

On a separate note:

It has been an incredibly stressful one and half years for all of us. Many of us are contemplating our next move, which also initiated the movement of the “Great Resignation.”?

If you are starting a new job, good luck! If you are doing the same old job, see what you can do in a new light and find JOY (I know it’s hard, but do try) in what you do.?

And don’t be afraid to?ask for help. Sometimes, that’s how you find joy - by spicing up your routine with new twists.?Leading planning discussions and providing insight on how to implement a global marketing plan is my forte. If you need help, please schedule a call . It’s complimentary. I am more than happy to share my insights.

#cando #joy #lifeistooshort #makeyourjobfunagain