How To Make Magically Magnetic Marketing Messages For Heart-Driven Businesses

When you're operating from a people-first approach to business, it should be easier to connect with other heart-driven people, right?

You would think so, but this is often not the case.

Why is that?

Shouldn't like attract like, and people who are more empathetic, heart-centered, and operate from a higher EQ naturally gravitate towards your business offerings?

The missing link between the message and the recipient.

There's something that many of us heart-centered professionals struggle with that creates more discord and unnecessary hardship but it often unnoticed.

And that is the difficulty in actually COMMUNICATING the heart behind why you do what you do. Articulating your message is where the magic lies.

Why "popular" marketing methods don't land the same.

Maybe you've followed the big marketing gurus and experts who talk about "content, content content" to move the needle forward on your business.

So you invested in a social media marketer to shell out content about what your business does, the problems you solve, and how you serve your clients.

But as a heart-driven business, how are you communicating from the heart to your prospective customers? Isn't that the point?

Do you speak the language of the heart?

Ah, there's the rub.

The language of the heart comes through storytelling, not data or information.

That's why in movies, books, music, history, and every other subject all use storytelling to communicate messages that stick with us over time.

These messages move us to take action, to believe in something (even in ourselves), to overcome challenges, to FEEL something.

The heart speaks though feeling, where the real power is.

Yet so much of the marketing messaging that's out there is wrapped up in trying to use catchy jargon, making outrageous claims, and doing the cookie-cutter stuff that everyone else is doing to try and keep up.

How well is that working for you?

But hold on a second, there haven't been any stories in this blog article. All I've done is asked questions and challenged ideas. So what gives?

Yes, and that's where the story is.

Not all stories are narratives.

But all stories do present a different angle of looking at yourself, others, and life to create awareness, growth, and new opportunities.

So why focus on the heart if we need to convince people to do business with us?

Ah, that's where the traditional marketing gets is wrong AND why it doesn't work for heart-driven businesses.

Playing the convincing game is using messaging aimed at the mind using psychology, trying to position yourself to changed people's minds.

But our decisions aren't made in the mind, they're made from the heart.

We just use our minds to justify the decision.

Emotions are the key to creating the transformational impact that leads to success.

How do you want your customers to feel from working with you?

There's a story in the answer to this question.

And that story is the magic that magnetically attracts the right people to work with you.

"Ok, that's great D Grant. But how do I tell that story? I don't even know where to begin."

Over the past twenty-four years, I've worked with tons of professionals in many different industries.

One BIG challenge many businesses, entrepreneurs, and even industry leaders have is articulating the magic of their mission through their marketing.

Having spent two decades in broadcast media, and won awards for the radio specials and programming from doing top-tier interviews, getting into the story-beneath-the-story is a specialty.

And that's what I bring to heart-driven professionals to quickly grow their business through a different kind of marketing.

It's Storytelling For Business, and to make this work even stronger, I've teamed up with one of the most creative and powerful creative artists, Meredith Ochoa, to add a visual dynamic to this unique offering.

There's no cookie cutter crap here.

Our Storytelling For Business offerings are completely customized to your business, your mission, and your target customer.

Your unique story is the fingerprint of your message, that's where the magic is.

Articulating your story and the transformational difference you make in people's lives is how we communicate through marketing that makes real change happen.

The science behind this phenomenon.

In case you're someone who wants hard data to back up your decisions, here's some facts and truth you can connect with.

Storytelling connects with people’s limbic brain to connect the dots in a way the logical mind can’t.

The story connects the dots emotionally with the customer that hits home with them.

Remember, we make most of our decisions (consciously and unconsciously) based on how we feel. Then we use the data to justify our decision-making.

Put yourself in the shoes of your customer in a way that resonates with the ultimate driver for their buying choices through storytelling.

When this is done right, magic happens.

How can you know what stories to tell to capture this magical power and transform your business?

Talk with me to gain clarity on how to transform your marketing, messaging, and customer connection.

I incorporate storytelling in a powerful and poignant way that gets to the heart and soul of your business.

The WHY behind the products leads to the connection with your customers.

Transform the story you tell to create a different experience.

When people connect on a heart level, true transformation takes place.

Both for your customers AND for your business.

Because heart-centered, purpose-driven businesses operate on a different wavelength than businesses that are just about profits, products, and programs.

You're helping people tell a more inspirational story about themselves, which turns into them telling a transformational story about YOU!

Set up a time to talk about how working with us can unlocked the magic of your message now.

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