How to Make LinkedIn Actually Work for You
Jodie Goodchild
Award-Winning LinkedIn? Community Creator | Teaching Businesses to Use LinkedIn & Personal Branding to Win Clients
Think LinkedIn is just about posting updates a few times a week? Think again.
Here’s how to make LinkedIn actually work for you.
LinkedIn has evolved into a B2B social media powerhouse where business is being done daily! But if you’re just posting two or three times a week and expecting results, you’re missing the mark. LinkedIn’s algorithm doesn’t just care about how often you post; it’s watching what you’re doing and how you’re using the platform. And guess what? It favors those who use it the most effectively.
If you want Linkedin to actually work for you and by work I mean have customers coming to you, here is what you need to do:
Grow and Engage Your Network
LinkedIn rewards those who actively build and interact with their network. Regularly connect with new people in your industry, comment on their posts, and engage in meaningful conversations. The more you connect and interact, the more LinkedIn will boost your visibility.
Don’t Just Post—Engage
Posting is only part of the equation. To maximise your reach, you need to actively engage with content. Like, comment, and share posts from others. Thoughtful comments, in particular, can expose you to a wider audience, putting you on the radar of potential clients.
Contribute to Collaborative Articles
LinkedIn offers opportunities to contribute to collaborative articles, which is a fantastic way to establish yourself as a thought leader. Your insights won’t just increase your visibility—they’ll also enhance your credibility within your industry.
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Be Consistent and Patient
Building momentum on LinkedIn doesn’t happen overnight. It requires consistent effort. Engage daily, post regularly, and participate in discussions. Over time, you’ll notice a steady rise in your impressions, reach, and opportunities.
If you want LinkedIn to be a real asset in your B2B toolkit, it’s time to step up your game. By investing time in building and engaging with your network, you’ll transform LinkedIn from just another social platform into a powerful engine for B2B growth.
And if you want to know more, why not grab a copy of my best selling book "The LinkedIn Revolution: The Future of Sales and Marketing" It's avalbile on Amazon:
II also train also train corporate teams on how to best use the free version of LinkedIn to raise your company profile and have new customers come directly to you, so no outbound spammy DM's! Employee advoacy is the future, read more on my profile: Jodie Goodchild
Thanks for reading!
Jodie ??
Nice article. LinkedIn is not just another cold calling platform. It’s a way to connect with real people and nurture new relationships.
?? Giving small biz owners that Friday feeling?? | Virtual assistant & Access to Work Support Worker to neurodivergent and disabled business owners
6 个月This is a really valuable read and I totally agree. I'm getting better at posting - and don't just post and ghost as somehow I feel thats rude ??
I help HR professionals create leadership development programmes to boost team engagement & effectiveness ?? Coach & Mentor | Charity Trustee and Ambassador | Sales Leader
6 个月A great article Jodie Goodchild watch this space for my new announcements where your book is coming in really useful !! ????
Product Photography | Commercial Photographer | Helping Your Brand Look Great Online & Print | Headshot's, Products & People At Work, Advertising & PR Photography
6 个月Wot, are you saying that people actually engage in meaningful conversations on here?! ?? Well I never!! ?? Not read the whole article yet Jodie (as your #book too) I will get round to it, I'm just a slow burner unfortunately! Your tips and insights to #LinkedIn are brilliant Jodie ??