How To Make Killer Networking Introductions That Stick Over Email

There is a lot of email noise these days. It's easy to miss important ones, and it's easy to file away the noise to the "get to it someday" folder, or just archive/delete it altogether. When making an introduction over email, it needs to stand out to work.

I'm not exactly sure where I picked this tip up... I think someone sent me an introduction like this and I have been doing it consistently since. The twist? I use the audio notes app on my phone to make the real intro. I sent an introduction today, and I wish more people would make my life easier by doing things like this... thought I would share.

Subject Line: always important.

1. Make it clear it's an introduction. "Joe meet Jane, Jane meet Joe"
2. Add an action so it gets a little more attention "Joe meet Jane, Jane meet Joe - Please stop and listen to this message"
3. Optional - take a tip from email marketers and add an emoji to make it pop "Joe meet Jane, Jane meet Joe ??- Please stop and listen to this message

Text Content: simple and brief.

1. Write your intention. "I want to introduce you" or "I want to introduce you because.." keep it short
2. Explain the next part... Use humor, do something, but get your introduction people interested... "No, this isn't spam, it's actually [your name] - I made this recording for you to listen to because it's really important that you know each other and I thought you might have enough other emails to read.
3. Another email marketer's tip: include a call to action: "Listen Now"

Audio Content: 1-2 min at max.

1. Make notes for yourself so it's easier to record. I use 1 sticky note or 1 index card per person.
2. Include a few bullet points per person. I like to include how I know each of them, some work history if appropriate... and then offer how they might benefit from knowing each other.
3. Make it informative and fun and empathize with each person to understand what might motivate them to connect with each other.
4. Record the audio, (I like naming it something like "Jane meet Joe") and then save it - Attach it in your 1-2 short sentenced email and send away.

Networking only works if you are networking... This is a simple way to keep your head in the game, be remembered, and help others.