How to Make an Impact With Your Press Release
Digital Glue Ltd
Delivering campaigns that cut through the clutter and get your brand noticed.
Schools are back and a new year of learning has begun. Having a hunger to learn and improve is a key part of Digital Glue, and we share this with our clients through our blogs. This month, we offered our expert advice to help craft impactful press releases.
Read on for our checklist of components needed to write a successful press release.
Catchy Title?
Just like a movie poster, the title must seize attention and offer a sneak peek into your story. It's your first impression, an opportunity to captivate and entice readers to delve further.
Short Explanation
Immediately after the title, provide a brief description that elaborates on the essence of your story. This could offer context to the title or present a crucial statistic.
Opening Paragraph
The initial paragraph should swiftly address the classic journalistic questions: who, what, when, where, why, and how.
Engaging Details
The heart of your press release should furnish additional information, including quotes and facts, to infuse intrigue into your narrative.
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Quotes
Incorporate quotes from individuals involved in the story to lend a personal touch and credibility to your message.
Essential Information
Include vital details like dates, locations, and other pertinent facts to enhance comprehension.
About Your Company
Conclude with a concise segment about your company, often referred to as a boilerplate. This section furnishes journalists with crucial information about your company without overshadowing the story.
Contact Details
Offer contact information for someone capable of addressing queries related to your press release, whether it's your company spokesperson or PR representative.
You’re now equipped with a checklist of what to include in a great press release! If this sounds like something you might need additional support with, Digital Glue is here to help. We offer training packages that are tailored to the needs of your business. Learn how to write a successful press release, create a relevant and up to date press list, and make an impact with your pitch with our PR training package.?
Elsewhere this month we’ve been breaking down misconceptions about digital marketing, making it easy to understand what it is and why your business needs it. Visit our website to read the full digital marketing blog.