How to Make Great Videos for the Web (Inexpensively!)
So many brands think video = expensive endeavour for the web. While it DOES take more time and is definitely more expensive than just starting a blog or taking photos with your smart phone, it's not as cost-prohibitive as you may think.
Lots of people compliment me on my videos and, in this week's video, I let you in on the cheap and dirty secret: the whole setup cost me somewhere between $1000-1500 - and that lasts me for years worth of videos (while most companies are quoted $2500+ PER video for outside production).
If you are a small to mid-sized business, it's totally worth your time to get comfortable with DIY-ing this stuff. This video covers the production bits. I'll cover the post-production, promotion, and pre-production stuff in future videos.
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I've been working on this social stuff for over 16 years and I've been a participant in the social web since 1992. My videos will come out every SUNDAY...with 2-5 minute "lessons" on what are truly social practices (and what are NOT).
Director, Media | Australian Government department | Author of the award-winning The DIY Newsroom
8 年Hey, thanks for sharing this - all the way Downunder! Have been thinking about video a lot. Easily a good way to burn some money. But you're just nailing it. Look forward to your other posts!
'Risk' - The Start, 'Innovation' - The Journey, 'Opportunity' - The Cherished Destination
8 年Thanks Tara, valuable learning's from your video guidance that oozes understated elegance and is replete with simple yet cogent tips.
News Anchor, Moderator, Correspondent, Event Host, MC
8 年Great advice and I couldn't agree more. Using video should be on everyone's radar. It's never been easier to tell your story to a large audience. Update regularly for maximum impact and appear relecant
?? Helping L&D, Marketing & Comms Teams Plan, Create & Scale In-House Video | Build Confidence, Skills & Strategy | Your Partner in Training, Internal Comms & Brand Storytelling
8 年Great Thanks for sharing