How to Make Great Marketing Videos

Making videos is a great way to connect with people. Lots of people watch videos online, so it’s important to make videos that get noticed and help your business. Here’s an easy guide to help you create awesome marketing videos.

1. Set Your Goals

Before you start making a video, think about what you want it to do. Do you want more people to know about your brand? Do you want more visitors to your website? Or maybe you want to sell a new product? Knowing your goal will help you make the right kind of video.

Tip: Make sure your goal is clear and easy to check. For example, "I want 1,000 people to visit my website after watching this video."

2. Know Your Audience

It’s important to know who you are making the video for. Think about the age, interests, and problems of the people who will watch your video. When you know what they care about, you can make a video that speaks to them.

Tip: Imagine the person who will watch your video. What do they like? What do they need? This will help you make a video they’ll enjoy.

3. Choose the Right Type of Video

There are different kinds of videos you can make, depending on your goal:

- Explainer Videos: Explain how your product or service works.

- Product Videos: Show off your product’s best features.

- Customer Stories: Share real stories from happy customers.

- How-to Videos: Teach your audience something new.

- Brand Story Videos: Tell the story of your business.

Tip: Pick the type of video that matches what you want to achieve.

4. Tell a Good Story

Every great video tells a story. Your story should be interesting and make people want to watch until the end. Start with something that grabs attention, then explain your message, and finish with what you want the viewer to do next.

Tip: Think about the beginning, middle, and end of your story. Make sure it’s easy to follow and interesting.

5. Use Storyvord to Help

Storyvord is a tool that helps you find video creators from all over the world. If you need help making your video, Storyvord can connect you with people who are experts at filming, animating, and editing. This can save you time and money, and help you make a really great video.

Tip: Use Storyvord to find people who are good at making the kind of video you want. They can help you create something amazing without needing to do it all yourself.

6. Plan Your Video

Before you start filming, make sure you have a plan. Write a script, choose where you will film, and decide when you will shoot the video. Planning ahead will help you avoid mistakes and stay on track.

Tip: Make a checklist of everything you need for the video. This will help you stay organized.

7. Make Videos for Different Platforms

People watch videos on different platforms like YouTube, Instagram, and TikTok. Each platform is different, so you might need to change your video a little bit for each one. For example, Instagram videos are usually shorter than YouTube videos.

Tip: Make different versions of your video for each platform. This way, you can reach more people.

8. Focus on Quality

A good-looking and good-sounding video makes your business look better. If you can, use good equipment or work with professionals to make your video. But even with a phone, you can make a great video if you pay attention to things like lighting and sound.

Tip: If you can’t buy expensive equipment, focus on making sure the lighting is good and that you can hear the sound clearly.

9. Add Your Branding

Make sure your video shows who you are as a brand. Use your logo, colors, and the same style of talking that you use in other parts of your business. This helps people remember your brand.

Tip: Include your logo at the beginning or end of the video, and use your brand colors throughout.

10. Make Your Video Easy to Find

To make sure people can find your video, use keywords in the title and description. Keywords are the words people use when they search for things online. Also, add captions to your video so more people can understand it.

Tip: Think about what words people might use to find your video and include them in the title and description.

11. Check How Your Video is Doing

After you post your video, watch how it performs. Look at how many people watch it, how many like or share it, and whether it leads to more sales or website visits. This will help you understand what works and what doesn’t.

Tip: Try making small changes to see if your video does better. You can test different things like the title, thumbnail, or length.

Final Thoughts

Making a great marketing video takes planning and creativity. By setting clear goals, knowing your audience, telling a good story, and using tools like Storyvord to help with production, you can make videos that stand out and help your business grow. Keep learning from each video you make, and soon you’ll be creating videos that people love to watch!