How to make a good impression in an online job interview?

With remote and hybrid work reshaping the job market, online interviews are now a standard part of the hiring process in the UK and beyond. Since 2020, remote job openings have increased by nearly 140%, with top sectors like IT, finance, and education leading the way. However, while online interviews offer flexibility, they also come with unique expectations—leaving a professional, lasting impression through a screen is its own skill set. Whether you’re vying for permanent positions, contract roles, or remote IT jobs, mastering online interview etiquette is essential.

1. Ensure Your Tech Setup is Spot-On

The UK workforce relies heavily on remote communication tools, with 72% of employees using online platforms regularly. Make sure your tech works without a hitch by testing your internet connection, webcam, and microphone well before the interview. Popular platforms like Microsoft Teams, Zoom, and Google Meet are standard in UK companies, so ensure you’re familiar with their controls.

If possible, use a stable, wired internet connection, as spotty Wi-Fi can disrupt the interview flow. Have a backup device, such as a smartphone or tablet, ready to go as well. Taking these steps ensures you’re prepared, showing that you respect both the interviewer’s time and the opportunity.

2. Dress the Part—Professionalism Matters, Even Online

In the UK, interview attire typically follows a "business formal" or "smart casual" code, depending on the industry. Dressing professionally, even when interviewing from home, demonstrates your respect for the role and helps you get into a confident, interview-ready mindset. For most roles in finance, corporate IT, and management, formal attire is recommended, while creative fields may offer some flexibility.

Avoid overly bright colors and bold patterns, which can distract from your answers on camera. Opt for neutral colors that keep the focus on you and your qualifications. This extra bit of polish can make a strong first impression, setting the tone for the rest of the interview.

3. Choose a Professional and Well-Lit Environment

In online interviews, your setting serves as a visual representation of your professionalism. Choose a quiet, clean area with minimal background noise. Natural lighting is best, but if it’s unavailable, use soft lighting to illuminate your face without casting shadows. Many UK candidates are now setting up dedicated “work-from-home” corners, keeping clutter out of sight to create a professional-looking background.

If background noise is unavoidable, use noise-canceling headphones and mute yourself when not speaking. Maintaining a distraction-free environment will help you stay focused and allow your interviewer to focus on your responses rather than your surroundings.

4. Mind Your Eye Contact and Posture

Maintaining eye contact in a virtual interview can feel odd, but it’s a key aspect of appearing engaged. Instead of looking at the screen, focus on the camera when responding. This simulates eye contact, making you appear more confident and attentive. With over 75% of UK employers citing "communication skills" as critical in candidates, small adjustments in body language can go a long way.

Sit up straight to project confidence and avoid excessive fidgeting or leaning. A calm, confident posture suggests that you’re focused and comfortable—qualities that are especially important in virtual settings where cues are more limited.

5. Practice Active Listening and Thoughtful Responses

Good communication is about listening as much as it is about speaking. In an online interview, delays and technical lags can make interruptions more noticeable. Wait for the interviewer to finish speaking before responding. This shows respect for the conversation and helps avoid misunderstandings.

A recent study found that employers rank "listening skills" among the top five desired soft skills in candidates. Active listening allows you to deliver thoughtful, well-structured answers, demonstrating that you’re attentive and engaged with the role's requirements.

6. Have Relevant Notes Within Reach

One of the perks of virtual interviews is that you can keep reference materials nearby. Have a copy of your CV, job description, and any notes on key achievements within arm’s reach. However, avoid reading directly from them; instead, use them as a quick reference to support natural conversation.

In the UK, where the job market is particularly competitive, preparing key talking points can help you stand out. Stats from the Office for National Statistics (ONS) show that candidates who tailor responses to specific job requirements are 40% more likely to receive callbacks. So, take a few minutes to organize your notes—keeping your responses relevant to the role will impress interviewers.

7. Showcase Positive Body Language

Body language communicates your enthusiasm and confidence, even online. Smile naturally, nod to show understanding, and limit hand gestures. Too many gestures can be distracting, while no movement at all can make you appear disengaged.

Studies show that candidates who demonstrate positive body language have a 30% higher chance of advancing in the hiring process. Enthusiasm and openness come across through small, intentional gestures, so try to let your body language reflect your interest in the role.

8. Ask Relevant Questions

When given the opportunity, ask questions that demonstrate genuine interest and thoughtfulness. Good questions could include inquiries about the team’s dynamic, work-from-home policies, or professional development opportunities. Employers often gauge a candidate’s interest by the quality of questions they ask, so avoid questions that could be answered with a quick web search.

By engaging with questions relevant to the role or company, you’ll show the interviewer that you’re proactive and invested, aligning yourself with what UK employers are looking for in committed, long-term hires.

9. Conclude with Gratitude and Professionalism

The closing moments of an interview are crucial for leaving a lasting impression. Express your appreciation for the interviewer’s time and reiterate your enthusiasm for the role. A simple thank-you and a confident closing statement can enhance your credibility and professionalism.

To reinforce this, send a concise thank-you email within 24 hours of the interview. Studies show that only about 25% of candidates follow up, making this a simple yet effective way to stand out.

Final Thoughts: Prepare for a Standout Interview with Fortray

As online interviews continue to rise, mastering virtual etiquette can truly set you apart in today’s competitive job market. From a well-planned tech setup to thoughtful follow-ups, the small details can make a big difference in the impression you leave on potential employers. If you’re ready to make your mark, Fortray’s recruitment services are here to support you every step of the way.

Fortray is not only a leader in IT, cybersecurity, data, and cloud computing recruitment, but also a comprehensive staffing agency with an extensive network of over 1,000 hiring partners. Our connections give you a direct pathway to roles that align with your skills and career aspirations, whether you’re seeking contract work, permanent positions, or remote IT jobs.

Beyond job placement, Fortray offers an array of services designed to enhance your career prospects, including mock interviews tailored to specific industries, expert-led CV workshops, and LinkedIn profile revamping to showcase your qualifications professionally. By refining your online presence and interview skills, we prepare you to make a standout impression that aligns with the expectations of today’s top employers.

?