How to Make Extra Revenue On Black Friday and the Christmas Shopping Rush: From a Retail Construction Perspective

How to Make Extra Revenue On Black Friday and Christmas Shopping: Retail Construction Perspective written by Kevin Padillo (Not ChatGPT)

The shopping rush is fast approaching and your store will be filled with high-paying customers. Starting this Friday, next Monday and leading all the way up to the Christmas rush your store will be filled with opportunities. Because of this, we would like to share insights on preparing your store for the retail sales rush from the perspective of retail general contractors.?

1. Position your furniture and aisles to be able to let the larger traffic to pass by. Some stores have tight walkways which can restrict movement of customers. Allow your furniture to be positioned in ways that higher amounts of traffic can enter your store with maximizing the inventory available for customers to buy.
2. Install signage and fixtures displaying sales. Your customers need to know about the great offers at your store. Take the time to work with a signage team to design your offers and post them strategically in the windows and around the mall with the permission of your landlords.
3. Demo unnecessary walls. Every inch inside your space is valuable real estate. It is space to house inventory and to welcome your customers. By removing walls that you do not need, this creates a more open atmosphere.
4. Do construction during the appropriate times. When we do construction with major retailers many of them require us to work in the evenings, many landlords require this as well. Avoid having contractors coming in during daytime hours to keep the flow and peace of your store.
5. Make it easy for your customers to pay. The easier payment is made can increase the shopping experience for your customers. Longer wait times and confusing lines can dishearten your clients. Install a larger checkout area using larger millwork and countertops and consider mobile payment tils to ensure your client can continue shopping without reduced momentum.

As consumer spending increases during the holidays, consider these items to make sure your stores and shopping locations adapt to the shopping needs of your customers.

According to Bloomberg Financial News, despite economic issues consumers are more likely to spend large amounts of money on luxury goods that make them feel good. By improving their customer experience by applying these interior construction changes: this can increase their loyalty to your brand and they will keep giving you money. Happy shopping and happy holidays from the Pircon Team.

For more information on our retail construction services, contact [email protected]

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