How to make skincare&cosmetic packaging design more distinctive

Introduction: Modern packaging design is shifting from its original focus on practicality and functionality to integrating visual elements that cater to personalization and aesthetic appeal, in order to meet the psychological and practical needs of modern consumers. By utilizing various design languages such as color, form, and material in packaging, it acquires a strong sense of individuality, allowing consumers to engage in direct sensory and emotional communication with the product. This article shares relevant content on the personalized elements in packaging design, serving as a reference for procurement professionals within the premium packaging materials industry.

Packaging design is a systematic process that requires a scientific and orderly approach to achieve successful packaging and maximize returns when the product is launched into the market. Only by accurately understanding the packaging strategy that aligns with the product, effectively interpreting and representing the product through packaging, and seamlessly integrating packaging design with the company's marketing concept, can one navigate the design process with ease.

COLOR

Color is one of the most visually impactful elements and the most immediate and striking form of artistic language. Through long-term accumulation and experiences in life, colors have evoked various emotional associations in people's minds. Packaging colors should not only reflect the quality and attributes of the product but also touch people's aesthetic senses and evoke positive associations, allowing individuals to express their personalities.

Studying the functionality, emotional impact, and symbolism of colors, and utilizing the sensory aspects of color (visual, taste, smell) extensively, can meet the preferences of different businesses and consumers.

Glossier is known for its minimalist and fresh aesthetic, and their packaging design reflects this modern and youthful image. The brand predominantly uses soft pastel colors, such as light pink, baby blue, and mint green, in their packaging.

These pastel colors convey a sense of delicacy, gentleness, and femininity, which aligns with Glossier's target audience and their emphasis on enhancing natural beauty. The color palette creates a visually pleasing and approachable look, appealing to consumers seeking a clean and effortless skincare routine.

The strategic use of pastel colors in Glossier's packaging design helps differentiate their products from traditional skincare brands and creates a cohesive and recognizable brand identity. The color choices evoke a sense of calmness and evoke positive emotions, enhancing the overall brand experience for customers.

PATTERN

Patterns are indispensable elements in packaging design, whether they are hand-drawn, photographic, computer-generated, and so on. Patterns can subtly convey consumers' desired values and ideals for the product, triggering psychological associations and stirring emotions that stimulate the desire to purchase.

For instance, a cosmetics brand specializing in natural and organic skincare products may incorporate images of botanical elements such as flowers, leaves, or plant extracts on their packaging. These visual representations help convey the brand's commitment to natural ingredients and create a sense of freshness and purity.

Similarly, a brand focused on luxury and elegance may use sophisticated illustrations or intricate patterns on their packaging to reflect the premium nature of their products. These visuals can enhance the perceived value and create a sense of exclusivity for the brand.

SHAPE

Paper boxes are one of the primary forms of modern packaging, and they can take various shapes such as geometric, mimetic, fitting, and cartoon styles. Each style has its own characteristics and advantages:

1. Geometric style: It is the simplest form of box structure, characterized by its simplicity, mature production techniques, and convenient portability.
2. Mimetic style: This style imitates the shape of a natural or everyday object, evoking associations and creating emotional resonance.
3. Fitting style: It cleverly combines two forms using common elements, allowing them to exist independently or in close connection, adding visual enjoyment.
4. Cartoon style: This style incorporates cute cartoon or comic characters to create a shape, infusing a humorous and joyful atmosphere.

Due to the versatility of paper, a series of processes such as cutting, piercing, folding, and gluing can be used to create a variety of structural forms through clever designs.

MATERIAL

In addition to innovative box structures, materials are also a significant element in showcasing the personalization of modern packaging. While colors, patterns, and shapes primarily appeal to the visual senses, the material of the packaging conveys personality factors through touch, highlighting its unique charm.

For example, when it comes to paper, there are various options such as art paper, corrugated paper, embossed paper, foil paper, fiber paper, and more. Additionally, materials like fabric, satin ribbon, plastic, glass, ceramic, wood, bamboo, metal, and others can be used. While these materials themselves may not possess emotions, they create different visual experiences in terms of lightness and heaviness, softness and hardness, brightness and darkness, evoking sensations of coldness, warmth, coarseness, or fineness. These varied visual perceptions give packaging a sense of stability, liveliness, elegance, or nobility.

For instance, cosmetic gift boxes often utilize premium gold or silver foil paper, complemented by simple graphics and text, to embody a sense of luxury and elegance. Some alcoholic beverages may be packaged using ceramic craftsmanship, reflecting the heritage of wine culture. Others may opt for wooden boxes, conveying a rustic and meticulous personality. In some cases, unique materials such as leather or metal are used for exceptional wine packaging.

The initial purpose of product packaging was to provide protection. However, with the intensification of commercial competition, packaging has also taken on roles in beautification and promotion. Modern packaging is a multi-factor, multi-level, three-dimensional, and dynamic system engineering. It represents the integration of art and technology. It guides consumer concepts in the market and showcases diversity and trendiness in form and function. Personalized packaging not only embodies the combination of consumer psychology and design thinking but also meets diverse consumer demands, significantly enhancing the added value of products.

Uzone Group offers light-customization and full-customization from sketch, molding, production and printing. Contact us now and make your trendy cosmetic packaging on the market.