How to make concept store.

The main idea of concept store is branding. Branding - management of memories.

Here is example of my cocktail for construction industry.

Step 1. Choose something everyone knows.

Hilti toolbox is something everyone from construction industry knows. Exactly what we need.

Step 2. Take a look at your current important project.

That time we were expanding with mobile quick setup stores.

Step 3. Make it shaken, not stirred.

I had many different types of mixture, but this one become the best solution. Not expensive and easy to maintain.

This project was remarkable experience for me and took place as best practice for all global Hilti market around 120 countries.

It makes me proud of my work.

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