How to make the boat go faster!
Craig O'Brien M.Sc.
Helping Owners & Sales Teams Deliver Consistent Profits Faster Specialising in the pharmaceutical and health services industry including new product development. Breathing life back into your business and your teams.
If your business was a boat, would you want it to go faster, or simply stay afloat?
Lots of businesses choose the “stay afloat” strategy as they look to maintain the status quo, keep the same offer, the same clients and the same revenues.
And for some successful businesses this works? …… for a while.
However, over time things begin to shift in the financial environment, consumer tastes evolve, and or the competition begins to weaken your dominance in the market.
Stayin afloat, remaining still or barely moving, is no longer an option, it is not a survival strategy.
You must look at your business and ask yourself,
“What can I do now, to make the boat go faster?”
And how can this be done in a way that is well considered and not impulsive.
Making the boat go faster is about creating a rhythm that every team member can work with.
It is within the simplicity of all moving in one direction, with the same objective that more speed is created and in turn added stability emerges. These factors then come together to create energy and at times moments of absolute calm that boost revenues, as you glide over the previous choppy waters and outperform your competition.
Look for one simple action this week that will make your boat go faster and do something to create forward momentum!