How to make B2B Content Syndication work for you

B2B content syndication is an effective tool for generating high-quality leads. It turbo-charges your marketing by getting your content in front of the right people. When decision-makers see your content at the right time, conversions skyrocket.

Content distribution is on the priority list of all B2B marketers. Marketers get their whitepapers, videos, blogs, ebooks, brochures, webinars, and guides published on partner websites to gain more traction. Many B2B brands create top-notch content but fail to distribute it properly, not maximizing the reach.

Content syndication success depends a lot on distribution channels. Let’s get it right!

Generating leads with content

B2B content syndication vendors would use single-touch or multi-touch syndication campaigns, allowing you to target your ideal prospects while leveraging different touchpoints. It’s imperative to partner with vendors that add an extra layer of intent to deliver the right leads.

Explain to your vendor the privacy policy you adhere to, and generate leads in compliance with data privacy laws such as CCPA, GDPR, and CASL.

Marketers must understand which assets are high-performing and why. Track and measure the buying intent of your B2B decision makers, personalizing your content accordingly to boost engagement.

The Process

Before you decide to syndicate your content, it’s best to choose which assets you want to distribute. Next comes your audience knowledge. Have crisp answers- who is your ideal buyer? What do they do? How big is the company? Do you have detailed buyer personas?

Once you have your ICP clearly defined, you’re better able to understand which channels will yield the best results. Are your prospects more active on social than on email? Which type of messaging do they resonate with and prefer? What are their pain points?

Targeting your audience on the apt channels will give you qualified leads, and nurturing those leads will result in more closed deals.

The Dos and Don’ts

- Segment your audience as per the industry and job functions; the content is more generalized in this case and a great option to increase brand awareness

- If your content is persona-specific, it’s highly tailored and will accelerate pipeline and sales. Do not start with it when the prospects are not aware of your brand or product

- Create content for each stage of the customer journey to amplify conversions. Your content should be crisp and straightforward at this point

In the end

Content syndication is all about relevance. Create content that caters to your audience's needs and answers their most pressing questions. A solid distribution plan will get the right people to engage with your content, garnering more views on your content in less time. Content syndication is a surefire way to close your whale accounts with an excellent ROI. What are you waiting for? Visit now!