How to make Ads that work!

I spend the majority of my time speaking with business owners and marketing directors about their advertising efforts. When you get down to it, they all have love for their product or service, and want to share that passion (communicate that) with their potential customers.

So what do they do? Advertise. Some come up with campaigns, others just pick a medium, throw some money at it, and cross their fingers. While an effective marketing mix is important, it's actually secondary to your primary objective...

GETTING YOUR MESSAGE ACROSS!

And sadly, despite all the money spent, many advertisers do not successfully communicate their message, share their brand, or spread their passion because they did not take the time to properly look at what an EFFECTIVE ad looks like. They're not ad experts, however they still naturally place their trust in their gut, or are given exactly what they want as an ad... NOT what they NEED.

An effective ad starts with placing that trust in the correct hands. Allowing your consultant to do just that, consult. Our job is to help you grow your business, and what we spend our off hours dreaming about is creating that one creative ad that blew everyone away. Our goal is to wow your customer and leave them with your name in their head. We want to create an ad that not only worked wonders for our client, but opened the door to grow our business as well.

So what should you look for in a consultant that you can actually trust to accomplish this?

They won't give you everything you want, but instead they will advise you on what needs to be on the ad. They will explain how contrast, simplicity, creativity, and boldness are the building blocks to a successful ad, and then provide you with examples of how they've helped others in the same way.

For more information on getting creative and effectively spending your ad dollars ... feel free to email me at [email protected] or call at 559.244.1443