How To Make $10K/Month As A Coach or Consultant Selling What People Really Want

This is a full practical guide that'll show you how I help businesses find what their market "really" wants so you can use it today and charge double or triple what you're currently charging.

This Is For You If:

• You're not sure what to sell.
• You're selling something but not enough of it (making less than $10,000 per month in pure profits).
• You're selling something similar to everyone else and don't stand out (i.e., personalized 1 on 1 sessions).

If any of the points above is you, congrats because you're in the most painful stage of building your coaching or consulting business where you have no clue what is the next right thing to do and don't know who to listen to.

But don't worry, I got you.

Here Are Some Key Points Before We Begin:

• The success of your coaching or consulting business is highly dependent on what you sell (i.e., product, service, program, etc.). And many of you just copy what others are doing (spoiler: most of the people you copy from also have no clue what they're doing, they only talk about it so they feel better that others are also making the same mistakes with them).
• Your business will repel money and clients if you sell something that people don't want or desire. The market truly doesn't care about you, they care about themselves and their problems. People just want to ease their pain and suffering more than wanting to listen to "the 7 tips you have to [fill in the blank]".
• If you want to make $10,000/month (~AED 37,000/month) easily and consistently every single month, then, you must sell something that people really, and I mean "really", want. If you are doing below that number (which is industry average), and it's a struggle to get clients, you're either selling the wrong thing or selling the right thing in the wrong way to the wrong people.
• So what should you do? Very easy. Ask people what they want, and give it to them.

Your Questions:

1. How do I know what people want?
2. How do I give them what they want?

Let's Begin.

The biggest mistake I have seen after talking to 500+ coaches & consultants is that they try to find or make a market around their skills and profession. This mainly roots from three major misconceptions about business which are:

1. How the market works.
2. How strangers become clients.
3. And why money is exchanged.

Now, Let's Fix Those Misconceptions (Once And For All).

• All humans have subconscious drives (i.e., need for attention, love, money, etc.), and they make them conscious through tangible things (i.e., fancy car, relationship, position in job, etc.).
• And when humans can't reach those tangible things, they see it as an obstacle/problem to be solved along with forecasting the consequences that comes with it if they don't solve it right away.
• And if they don't know how to solve it (most likely the case), they get an unpleasant feeling that can cause them suffering. This suffering or unpleasantness is called pain.
• Thus, they go out and look for solutions to ease this pain that tracks all the way to their subconscious drives. And once they find someone they believe has the solution, they are happy to pay the money in exchange for it.
• This is how the market works.

Thus, if you want to have a big waitlist of people dying to be your client, here are the exact steps to follow:

1. Find a particular segment of people that you'd like to work with.
2. Ask them about the problems they're facing that's stopping them from achieve the "tangible" goal they have.
3. Choose only 1 problem. This is because you have finite time and money when starting out and can't go against the behemoths in your market just yet.
4. Then, use your coaching/consulting skills to solve that 1 problem really well (better than everyone else).

PS - most of you are solving very general problems that neither you understand or your future clients understand. Being specific can go a very long way, and here is a small rant to destroy the possible and common limiting beliefs you may have reading the above:

• You're NOT limiting the amount of money you'll make or people you'll reach. Note: I ask every coach & consultant I meet about what problems they solve, the super specific ones make at least 2-3 times more money than general ones (i.e., life coach for everything).
• If you say you don't have the skills to solve that one problem really well, then the market will just see it as that and not give you money. It's a clear indication that you need to get the missing skills to solve that exact problem.
• You can be the absolute best in solving 1 problem really well, even better than every competition you have in mind. Once you do that, and the market rewards you for it, you can then expand.

But How Exactly? Fine, Let's Get Tactical.

The reason I added this section is that (looping back to prove the example above), I gave you high level steps on how to do it, and you definitely came up with your own set of objections and obstacles, and felt some discomfort (pain). This section is to alleviate that pain by simple and actionable steps (creating value).

So, there are 2 ways to know what people problems are:

1. You ask them directly (i.e., direct message, real life conversations, etc.)
2. You listen to them speak about it somewhere (i.e., online posts, forums, comments, conferences, etc.)

Note: the only person that can tell you what your best friend wants for lunch is your best friend. So ask the exact person and not Google, ChatGPT, a university professor, or whatever you feel comfortable doing. Ask THEM.

OK, so here is what you do in exact steps:

1. Identify who you want to work with and in what sector they are.
2. Find those people on LinkedIn by searching the keyword they'll most probably use (i.e., leadership, influence, decision making if you're looking for leaders).
3. You'll get results in the form of "People" and "Posts". Read all the posts and the comments on the posts relevant to what you are searching for.
4. Then, contact the people about their posts or comments either on the posts itself or forwarding them their post and direct messaging them about it.
5. Do it long enough and you'll find a recurring pattern of problems and also you'll find one that you would love to solve.

Once you define the above, you know the problem they have and the one you want to solve. Now, you MUST tick all the following points to make sure that it's a valid problem to go after from a business perspective:

• They have the money or access to money to pay you (i.e., can't sell expensive CV services to broke students can you?).
• They have access to internet, social media, and use their phone.
• They have a pain and are actively looking for a solution.
• There is enough of them around the world so you don't run out of clients in 1 week (more than 30,000 people).

Now, you know what they want, you know it's worth it to go after, all you have to do is give them what they want.

And here's a secret: you already started talking to exact future clients about their problems in the direct messages, you can hit them up once you have something ready and they will most probably be open to hearing you (and maybe... be your first client).

Additional Resources

In this newsletter, I'll never try to secretly pitch you to do something or tell you to book a call like many "gurus" advise, I have nothing to sell you here. These are all purely made to give you all the industry secrets many are hiding behind expensive paywalls and useless jargon. Thus, here is a video that shows the full blueprint to sell your services if you want more details:

See you in the next one!