How Are Major Luxury Brands Redefining Their Role in Entertainment?
Alessandra Mantegazza
Entertainment Executive- "Content is king" believer- Worlds connector
Emilia Pérez represents an ?????????????????? in the relationship between ?????????????? and ????????????, shifting from an aesthetic contribution to full ?????????????????? and ???????????????? involvement.
???????????? ??????????, a production by Saint Laurent Productions, the film division of the Yves Saint Laurent maison and part of the Kering group, exemplifies the fusion of visionary storytelling and sophisticated aesthetics.
Kering, led by Fran?ois-Henri Pinault and controlled by the Pinault family's holding company Artémis, extends beyond traditional luxury into Hollywood through Creative Artists Agency (CAA). With Artémis acquiring a majority stake in CAA in 2023, the Pinault family has established a direct bridge between the worlds of fashion and global entertainment.
What can this bring?
New Collaboration Models: Luxury brands will take an active role in creation and production
Greater Exposure for Luxury
Creative Cross-Pollination: Sinergies between filmmaker and fashion designers
Economic Opportunities: luxury groups can diversify their portfolios beyond traditional markets
Boost to the Film Industry..?