How Major League Show Jumping is Revolutionizing the Sport and Winning Fans Over
Credit: Major League Show Jumping

How Major League Show Jumping is Revolutionizing the Sport and Winning Fans Over


Major League Show Jumping (MLSJ) is a relatively new event that has garnered a lot of attention in the equestrian world. This genius idea born from the creativity of Matt Morrissey and Keean White.

MLSJ aims to simplify the rules of show jumping and introduce a team-based format to make it more exciting for spectators. The franchise-based competition is set to become one of the most important show jumping circuits in the world, and here’s why.

MLSJ’s innovative approach to show jumping is creating a buzz in the equestrian world. Unlike traditional horse shows, where spectators support individual riders, MLSJ has introduced a team-based format that makes it easier for viewers to get behind a particular team. The franchise system allows team owners to invest in a team and build a roster of riders that they feel will be successful.


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Credit: Major League Show Jumping



Major League Show Jumping: Revolutionizing the Business Model of Equestrian Sports

When you think of the National Football League (NFL), you probably imagine big stadiums, massive TV ratings, and multi-million dollar sponsorships. It's a billion-dollar industry that has captivated audiences for decades. But what if I told you that show jumping is poised to follow in the NFL's footsteps?

The Major League Show Jumping (MLSJ) has created a business model that resembles the NFL in many ways. It's a franchised league that creates opportunities for athletes and increases the visibility of the sport. The teams are owned by individuals who purchase them in the beginning, and depending on the demand, the value of the franchise may increase over time. This is similar to how the NFL operates, with teams like the Dallas Cowboys and New England Patriots having a net worth of billions of dollars.

But what really sets the MLSJ apart is the focus on team competition. Just like the NFL, MLSJ teams have a loyal fan base that cheers them on at every event. Each team has its own unique identity, with creative names. The team owners and managers have the power to create their own rosters, which has led to some interesting combinations of riders from different countries.

Another way the MLSJ resembles the NFL is in its trading system. Just like in the NFL, teams are allowed to make trades and onboard new riders. This keeps the league fresh and exciting for fans, and allows for the creation of new rivalries between teams.

The MLSJ has also simplified the rules of show jumping for viewers. The format is easy to follow, and the team competition adds an extra level of excitement. By making the sport more accessible to the general public, the MLSJ has the potential to become the most important show jumping circuit in the world.

It's clear that the MLSJ has a lot in common with the NFL, but why is this business model so promising for show jumping? Simply put, it allows for the creation of a sustainable league that affords professional riders the opportunity to be true athletes with their horses. Opening doors for sponsors helps show jumping thrive, just like the NFL and other major sporting events.

So, while it may be a while before the MLSJ reaches the level of the NFL, the potential is there. With its unique team competition, simplified format, and sustainable business model, the MLSJ is poised to become a major player in the world of show jumping. Who knows, maybe one day we'll see riders trading horses like NFL teams trade players.


Show Me the Money: Why Investing in a Major League Show Jumping Team is a potentially very Smart Choice

Investing in a team at the Major League Show Jumping (MLSJ) could be a smart move for investors looking to diversify their portfolio and tap into the growing popularity of show jumping. Here are a few reasons why:

  1. Potential for Growth: Show jumping has been gaining popularity over the years, and the MLSJ is at the forefront of the sport's growth in North America. With a solid business model and the potential for new fans and sponsors, the league could see significant growth in the coming years.
  2. Marketing Opportunities: Investing in a team at the MLSJ provides a unique marketing opportunity for businesses and individuals. By aligning themselves with a team, investors can gain exposure to a wider audience and potentially attract new customers or clients.
  3. Long-Term Value: The franchise system at the MLSJ allows for long-term value for investors. As the league grows and becomes more established, the value of a franchise could increase significantly, providing a valuable asset for investors.
  4. Access to Elite Athletes: By investing in a team, investors gain access to some of the world's best show jumping athletes. This provides an opportunity to work with and learn from elite athletes, which can be a valuable experience.
  5. Community Involvement: Investing in a team at the MLSJ provides an opportunity to get involved in the equestrian community and support the growth of the sport. This can be a rewarding experience for investors who are passionate about horses and show jumping.

Overall, investing in a team at the MLSJ could be a smart move for investors looking to diversify their portfolio and tap into the growing popularity of show jumping. With the potential for growth, marketing opportunities, long-term value, access to elite athletes, and community involvement, it's easy to see why the MLSJ is an attractive investment opportunity.


The Future of Show Jumping: How Major League Show Jumping is Disrupting the Market and Where They Could Be in 10 Years

The Major League Show Jumping has the potential to disrupt the show jumping market by creating a more fan-friendly and exciting experience for both equestrian enthusiasts and newcomers to the sport. By simplifying the rules and incorporating team-based competition, the MLSJ has created a more relatable and engaging format for viewers.

As the MLSJ grows in popularity and expands its reach across North America, it could attract more sponsors and investors to the sport. This could lead to greater prize money and financial support for riders and teams, as well as increased exposure for the sport as a whole.

Over the next 10 years, the MLSJ could continue to grow and expand, potentially even establishing a global presence. The league may also introduce new innovations and technologies to further enhance the spectator experience, such as virtual reality and augmented reality.

The MLSJ could also help to attract a new generation of riders and fans to the sport, promoting a more inclusive and diverse community. By making show jumping more accessible and exciting, the MLSJ could bring the sport to new heights of popularity and success.

Overall, the Major League Show Jumping has the potential to revolutionize the way we experience and appreciate show jumping. With its innovative format and commitment to excellence, the MLSJ could be the driving force behind a new era of growth and prosperity in the sport.


My Conclusion as the CEO of an innovative startup in Equestrian Sports

As the CEO of BRIDL, I see immense potential in the Major League Show Jumping as a disruptor in the equestrian sports industry. The innovative business model that combines team ownership with the excitement of show jumping competition has the potential to attract a wider audience and generate more revenue for the sport. By simplifying the rules and creating a clear team structure, MLSJ has made it easier for new fans to understand and engage with show jumping.

Moreover, the franchised team model offers a unique investment opportunity for those interested in becoming team owners. With the potential for the value of the franchise to increase over time, this could be a promising long-term investment. And as the league continues to expand and gain popularity, there will be even more opportunities for investors to get involved.

Looking ahead, I believe that the Major League Show Jumping has the potential to grow into the most important show jumping circuit in the world. With a strong focus on athlete development and event production, I see MLSJ continuing to attract top riders and sponsors, and expanding their reach to new markets around the globe.

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