How LTO's can change the landscape for menus

Hey, folks, it's Will Reynolds here, and today we're diving into the intriguing world of Limited Time Offers, or LTOs, in the restaurant industry. Now, if you're not familiar with LTOs, you've probably encountered them without even realizing it. These are those tantalizing items that pop up on the menu for a limited time, and they've been taking the culinary scene by storm.

Think of it like this: you're at your favorite restaurant, and suddenly, they introduce a new, exciting dish. But here's the twist – it's only available for a month or two, maybe three if you're lucky, before it disappears into the restaurant ether. The goal? Well, it's twofold: first, to lure customers in with something fresh and different, and second, to boost the bottom line.

Now, let's talk about some legendary LTOs. You've got the McRib from McDonald's – a cult classic that resurfaces annually, and folks lose their minds over it. And then there's the Pumpkin Spice Latte, the harbinger of fall's arrival. It's like the changing leaves – when the PSL comes back, you know autumn is here.

Some chains are even more aggressive with LTOs, take Sonic, they are constantly launching new products, keeping their menus fresh and exciting month after month. Most recently they have rolled out buffalo chicken dip bites and pickle fries, LTOs typically stick around for 30 to 90 days, and during that time, they're heavily promoted. Afterward, there's a bit of a tail as they sell off the remaining inventory.

Now, you might wonder, why all this fuss if it's only for a limited time? Well, let me break it down for you. If you're a supplier, you might initially think that having your products available 365 days a year is the Holy Grail. But creating successful LTOs can be your golden ticket to break into a chain you're not currently working with. It's your shot to shine, to prove that your products deserve a permanent spot on the menu.

It's all about understanding a chain's LTO strategy and figuring out how your products can fit into that delicious puzzle.

So, in conclusion, LTOs are like the secret sauce of the restaurant industry. They bring excitement, variety, and a chance to showcase your culinary innovations. And for suppliers, they're a golden opportunity to knock on the door of a new market. So, if you're a vendor and searching for culinary innovations to test out as an LTO, reach out to Big Stick Willy's and a member of our team will help figure out the best item that fits into your menu.