How to lower Customer Acquisition Costs in e-commerce? Conversational commerce

How to lower Customer Acquisition Costs in e-commerce? Conversational commerce

Conversational commerce is where e-commerce and technology intersect, allowing brands to connect with their customers in new ways, 24/7.

Gone are the days of filling out an online contact form and waiting for a response during “business hours,” or trusting in a company that doesn’t consistently engage on social media.

Personalization is key to creating and retaining loyal customers, and it’s being executed with help from AI chatbots, messaging apps, and other automation.

Convenience is paramount to shoppers who want to cut through the clutter and receive answers immediately. With the majority of buyers spending most of their time online, they expect brands to always be available to provide insight, help guide their decisions, and interact in real-time.

Why conversational commerce?

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