How To Lose Millions Not Implementing this Strategy in 2025

This is Chess

Hey CEO's

When I first met one of my clients, a CEO who had been in his industry for years.

I had an idea. A powerful, game changing idea.

Now, I won’t lie to you.?

I borrowed this strategy from some of the most successful entrepreneurs out there.?

And when I saw how effective it was, I knew it would work wonders for him.

As a CEO, he was already an authority in his field.?

But the problem??

Not enough people saw him as one.?

That’s where we came in.?

Our goal??

To position him as the biggest name in his industry.?

And how did we do that??

One simple move: hosting workshops.

The Strategy: Turn Teaching Into Authority

Every month, we hosted a workshop.?

It didn’t matter if five people showed up or fifty.?

We had the cameras rolling, capturing him in action teaching, leading, providing value.

This is what we call a Product for Prospects,?a way to give people a sample of what it’s like to work with you before they ever commit to your services.?

These workshops could be free or paid.?

In our case, we started free and then?made them paid, ensuring that attendees were invested and serious.

The Execution: Content That Works for You

Do you know why this was genius ??

We created a content machine.

• Every workshop provided high-value video content that positioned him as an authority.
• That content was repurposed across LinkedIn, YouTube, and social media to reach an even wider audience.
• It allowed him to educate, inspire, and attract the right clients over time.

?This wasn’t a one-time thing.?

This became part of his repeatable system,?a structured strategy executed every single month, which we execute to this day.

Our next one is in Melbourne Australia as we have taken them national.

We saw the market in Australia was missing this, and boy did we take advantage

The Results: From Local CEO to Global Mentor

By implementing this strategy, we took him from being relatively unknown to a global mentor.

?? He’s now booked for high-profile events across Australia and internationally.

?? His brand recognition skyrocketed. ?? He went from having minimal content to dominating his niche with engaging, impactful messaging.

We are moving him from working in the business to on it, as he can hire a CEO to run his businesses while he focuses on legacy

And it all started with one workshop, captured and distributed strategically.

The Takeaway: You’re Leaving Money on the Table

If you’re a CEO, coach, or industry leader and you’re not documenting and distributing your expertise, you are missing out on massive opportunities.

Your business needs more than just a presence, it needs authority. And nothing builds authority faster than being seen teaching and leading.

If you want to implement this in your business, book a call with me and let’s build your authority together.?

Or if you just want to learn more, join my weekly webinar, where I break down these strategies in real time.

What do you have to lose?