How L’Oréal became the leading brand in beauty

Continued learning has never been more important than it is today. Whether it’s about learning new things or improving the things you already know, you need to keep learning.

As a professional in your industry, you have faced challenges brought on by unique changes over the past three years. Leaders, managers, HR managers, business developers, founders and investors - you had to deal with situations you’ve never encountered before. You had to learn new ways of thinking and doing things pretty rapidly.

As you know, learning never stops.

‘Beyond Disruption’, a new book for business growth by BRAND MINDS speaker Renée?Mauborgne

That’s why we are thrilled to announce that global business thinker and bestselling author Renée Mauborgne has written a new book which will be released in May of this year.?

The book is called Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs.

Here’s why you should read it:

1. It’s contrarian. The authors go against everything we know about innovation and its consequences on the business. Disruption dominates innovation theory and practice. But disruption, for all its power, is destructive—displacing jobs, companies, and even entire industries.?
2. It introduces a new & surprising concept. ‘Beyond Disruption’ redefines and expands the existing view of innovation by introducing a new approach, ‘nondisruptive creation’, that is free from the destructive displacement that happens when innovators set out to disrupt.
3. The book is based on rich research. You learn about ‘nondisruptive creation’ from real-life examples reaching across all sectors of the economy.?

• Why nondisruptive creation matters to all of us and why it is likely to become even more important in the future;
• How it complements disruption and how you can identify and execute on nondisruptive opportunities;
• How companies can more thoughtfully pursue their growth and innovation strategies in a way that better balances business and society.

4. You get a practical framework for guiding your business growth efforts.

Interested in reading other all-time & new bestsellers on leadership, business strategies, sales, team engagement and much more? Check out Top 10 essential business books you need to read in 2023.

Attend BRAND MINDS and don’t miss the unique opportunity to see and learn new strategies to grow your business in 2023 from Renée?Mauborgne herself!

How L’Oréal became the #1 top-selling beauty brand in the world

L’Oréal is a science-driven beauty brand innovating through products since its founding 114 years ago in France.

With $40 billion in revenue for 2022 and a 14% market share, L’Oréal is the leader of the global beauty market.

Over the past five years, L’Oréal has become a Beauty Tech Powerhouse with innovations receiving numerous awards at CES.

What is the one all-encompassing strategy behind L’Oréal’s continued success?

Agility.

4 key factors driving L’Oréal’s agility:

1. Employee training. L’Oréal trained its employees on all levels to keep up with the world and the trends influencing business. Employees received training for every wave that changed commerce and how companies did business: first the internet, then digital, followed by eCommerce and today, the Metaverse.?
2. A ‘seize new opportunities’ mindset. The century-old brand doesn’t reject change. L’Oréal foresaw the disruption brought on by digital and embraced it. By doing so, the brand increased brand awareness and improved customer experience. Technology became a valuable partner, not an enemy. Today 27% of L’Oréal’s sales are generated by e-commerce.
3. Research & development. L’Oréal was born because its founder had created an innovative product. Research & development is an integral part of the company’s DNA because it’s an essential competitive advantage. There are 4,000 scientists and 3,000 tech professionals working in 20 research centres around the world. In 2022, the R&D department received over 1 billion euros.
4. Acquisitions & Investments. It made sense for L’Oréal to acquire or invest in the companies developing the tech relevant to its business instead of diverting the company’s resources into too many directions. This allowed the company to produce tech-driven products that serve the brand’s main mission of providing personalized and sustainable beauty for all (eg: YSL Rouge sur Mesure).

Read The Story behind the Brand: L’Oreal to learn about the brand’s founder, his innovations and the other factors contributing to the company’s long-lasting success.?

BRAND MINDS is the Biggest Business Event in Central & Eastern Europe.

Every year we are uniting outstanding business thinkers & world-class bestselling authors with +7000 attendees from over 80 countries in an amazing 2-DAY business conference.

Whether you are a team manager, corporate executive or entrepreneur, at BRAND MINDS, you discover strategies and frameworks to boost your career and develop your organization in:

LEADERSHIP – MARKETING – SALES – BRANDING – RISK MANAGEMENT

BUSINESS STRATEGY – INNOVATION – DESIGN THINKING

BRAND MINDS is more than a conference, it is the ultimate training.

Become the best version of yourself and learn from the world’s top thinkers and business experts!