How Long Would It Take To Create Or Manage A PPC Campaign?

When it comes to pay-per-click (PPC) campaigns, there is no one-size-fits-all answer to the question of how long it takes to create or manage one. The amount of time needed will vary depending on factors such as the size and complexity of the campaign, the team involved, and the experience of the individuals working on it.

Nowadays, any business that wants to succeed online needs to have a strong and effective PPC campaign. That being said, some general guidelines can be followed to create and manage a PPC campaign in a timely and effective manner. In this article, we will go over some of the key steps that should be taken to ensure a successful PPC campaign.

How Much Time Do You Need?

There’s no exact or definite length on how much time it takes to create or manage a PPC account. But we can have a rough estimate based on how we do it in Digital Ads.

A small or medium-sized business with a few hundred keywords could feasibly be profitable in 30 days. A larger, more complex campaign might take 6-12 months to generate results. Most PPC campaigns are driven by a mix of campaigns, both positive and negative.

The negative keyword campaign is the initial investment and is typically launched around 2-3 months before the positive campaign. Like most marketing strategies, the cost of a PPC campaign is measured by the volume of targeted traffic that it delivers. As some may claim, PPC has a faster turn-around time than SEO. But still, it needs consistency to be more efficient.

How Do You Create Or Manage A PPC Campaign?

Now that you have an idea of how long it takes to create or manage a PPC campaign, let’s talk about launching an effective and lucrative one.

Below are some steps that will help you create or manage a successful PPC campaign:

???????1. Pick the appropriate type of PPC campaign

You need to set goals. Determine whether you are into brand awareness, lead generation, or sales. It will give you a clearer picture and direction of where you are heading. It will help you produce or optimize a thriving campaign.

???????2. Choose the right keywords, targeting, and bids

Keywords are essential for any campaign. They allow the users to understand the core ideas and themes of the advertiser's content. That is why it is significant to choose a variety of keywords that will attract your target audience to make your marketing efforts and bidding more effective.

???????3. Study Your Competitors

The best way to create or manage a PPC campaign is by studying your competitors. This can involve analyzing the keywords they are bidding on, their cost per click (CPC), and their conversion rates. It can also include assessing how they target users in the ad copy and images, which ads appear higher on the list, what kind of landing pages they use, and how successful these ads are at getting people to sign up or buy the product.

It is also important to take a look at what other products your competitors are offering. If they are in the same industry, it can be beneficial to investigate similar agencies or companies and see what types of marketing strategies they are using. The key with PPC is not only understanding who your competitors are, but also how they operate.

???????4. Create ads with compelling copy-text

There are a few elements that you should keep in mind when crafting the copy for your ad. First, you need to have a clear and concise message. Your ad should be easy to understand and should not be filled with technical jargon.

Second, your ad should provide a strong call to action. You want your target audience to know what you want them to do, whether it’s clicking on your ad or visiting your website.

Lastly, your ad should be creative and visually appealing. People are more likely to remember an ad that is eye-catching and memorable. So, make sure to put some thought into the design of your ad.

???????4. Set up conversion tracking

To create or manage a PPC campaign, you will need to set up conversion tracking. Conversion tracking is a tool that allows you to see how many people who click on your ad end up taking the desired action, such as making a purchase or signing up for a newsletter. By setting up conversion tracking, you will be able to see which of your ads are resulting in conversions and make changes to your campaign accordingly.

There are a few different ways to set up conversion tracking, depending on the platform you are using. For example, if you are running a Google Ads campaign, you can use the Google Analytics tool to set up conversion tracking. Once you have set up conversion tracking, you will be able to see how well your ads are performing and make changes to improve your results.

???????5. Monitor and assess the performance of your campaign

As you launch your marketing campaign, it is important to take the time to monitor and assess its performance. By doing so, you can determine what is working well and what could be improved. There are several different metrics you can use to evaluate your campaign's performance, such as reach, engagement, conversion rate, and cost per lead.

To get started, take a look at your campaign's results to date and compare them to your goals. If you're not seeing the results you want, don't be afraid to make changes to your strategy. With a little trial and error, you can fine-tune your campaign and eventually achieve the success you're looking for.

Conclusion

Creating or managing a PPC campaign is indeed challenging. Though many assert that it provides quicker results, it still needs time and effort to achieve the outcome that you are looking for. That's why we also provided some steps that will help you reach your goal.

If you are seeking assistance in creating or managing a PPC campaign, contact us. We would be happy to discuss your specific needs and create a customized solution for you.