How Lonely Whale Can Help Your Brand #StopSucking
Ocean conservation can be a hard conversation to have. Lonely Whale has a localized solution and we're taking it global.
We challenged an entire city to #StopSucking on single-use plastic straws. The result? Over 2.3 million plastic straws were removed in one month in Seattle with global media coverage.
Our ask was simple: adopt an on-demand policy and replace remaining straws with a marine friendly alternative. To support the ask, we built a fun, authentic, user generated content focused campaign that appeals to Millennials.
In just eight weeks, our Strawless In Seattle campaign achieved:
- 270 Unique Published Articles
- 350 Million Media Impressions
- $3.5 Million in Earned Ad Value
Want to align with an ocean-health cause and reach Millennials through a purpose-centered campaign that is both impactful and fun, two brand values millennials care about deeply?
Learn more about our Strawless In Seattle campaign and our 2018 global expansion here. Then, let's chat about how to align your brand with a campaign that drives measurable and impactful results that are good for your bottom line and for our planet.
What are you waiting for? #StopSucking already! ??
Right of Way Agent with Environmental Science and GIS experience.
6 年It's great to see Lonely Whale spreading the word, Adrian would be proud. I've come across some permanent solutions to straws online, including the "finalstraw", which offers a long-term folding straw that attaches to a key chain.