How to Localize Your App Store Listings for ASO

Are you wondering how you can localize your app store listing for international ASO? If yes, you’re not alone.?

There are millions of apps in app stores today. As you can imagine, there’s a huge competition happening in every app store, and if you’re just focused on one market, you’ll be limiting your opportunities and success.?

Thus, it is not surprising that people are looking for a way to expand their market, and they do it through the international ASO process. Localization is a huge part of international ASO, which helps you access new markets.

In this post, you will learn what localization is, how it affects international ASO, and, most importantly, how you can use localization and international ASO to scale your business. Read on and see the power of localization!

What is international ASO?

App Store Optimization (ASO) improves app ranking and visibility in app stores. International ASO is the same as the standard ASO but with a particular focus on targeting international markets.

In simplest terms, international App Store Optimization is the practice of optimizing the metadata and description of your app to fit the languages and culture of your specific market based on geography.?

App developers leverage international ASO strategies to expand their global presence. In order to successfully engage in international ASO campaigns, app developers and marketers must gain an understanding of differences in user behaviors, language, and culture between countries. This is crucial to produce app store listings that resonate with target audiences and drive business growth.?

What is localization?

Localization in app store listings is the process of adapting and designing the metadata of your app and description so that it will fit the cultural, linguistic, and regional needs of different markets.

A considerable part of localization is translating and customizing your app’s content to suit the preferences and expectations of users in other countries or regions. Localization involves changing your app’s title or name, subtitle, descriptions, screenshots, app previews, and keywords to ensure your target audience can easily relate to your app with the least language and cultural barrier.

Why is app store listing localization important for ASO?

Localization of app store listings is super important for ASO. Here are some reasons to consider:

• Localization significantly improves an app’s visibility not just in one market but in others as well. Modifying an app page’s metadata allows users to discover an app even if they are from a different region.
• Localization dramatically increases user engagement and conversions. An optimized listing that takes into account the language, cultural nuances, and regional preferences of its target users may resonate more strongly with them and lead them to download and use your app.
• Localization can help developers build trust with their target audience. Users will likely engage with an app that speaks their native tongue and is tailored to meet their needs and preferences.

How to perform international ASO?

Performing international ASO is one step above the standard ASO. As mentioned, international ASO is ASO with a special focus on global markets.

Here’s a quick overview of how international ASO is done:

Study your target audience

Conduct extensive research to understand your target audience from different regions comprehensively. Your research will enable you to identify relevant keywords and tailor metadata and descriptions accordingly.

Translate your App Store Listing

Translate your app’s metadata and description into the local language of your target market using professional translation services or tools such as Google Translate.?

Of course, bear in mind that Google Translate and other language translation tools may not be 100% accurate. So, be sure to have a native speaker check your translation for cultural relevance and accuracy.?

Optimize keywords

Based on your research, choose and translate the appropriate keywords that you should use in the metadata and description of your app. Take advantage of existing keyword research tools to identify high-traffic terms, which you can include naturally in your app’s title, subtitle, and description.

Localize screenshots and videos

Use screenshots and videos that highlight your app’s features and benefits in a way that resonates with its target audience. Make sure that people can easily relate to what your visual assets are showing. Consider images and videos that reflect local cultures and preferences.

Test and improve

Continually evaluate your app’s performance in different markets and use data to refine your localization strategy. Test out different versions of its metadata and description to maximize user engagement and conversions.

Read more at ShyftUp's article.

ShyftUp is an ASO Agency.