Local SEO refers to the practice of optimizing a website so that it ranks well in search results for local queries. There are several ranking factors that can help boost a website's traffic through local SEO, including:
- NAP (name, address, phone number) consistency: Make sure that your NAP information is consistent across all your online directories and listings, including your website. This helps search engines understand that you are a legitimate local business.
- Google My Business listing: Claim and verify your Google My Business listing, and make sure it is accurate and up-to-date. This will help your business show up in the local pack and map results in Google search.
- Online reviews: Encourage customers to leave reviews on your Google My Business listing and other review sites like Yelp. Positive reviews can improve your local SEO and help your business stand out to potential customers.
- On-page optimization: Use local keywords and phrases on your website, and make sure to include your NAP information and location on every page.
- Link building: Acquiring high-quality backlinks from other local websites and directories can help improve your local SEO.
By optimizing for these local SEO ranking factors, you can help your website rank well for local search queries and drive more traffic to your business.
