How Local SEO Agencies Handle Google Penalties
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?? How Local SEO Agencies Handle Google Penalties
A Google penalty can cripple your website’s rankings, but expert SEO agencies follow a structured recovery process to restore visibility. Here’s how they do it:
?? Step 1: Identify the Penalty ? Manual vs. Algorithmic – Manual penalties show up in Google Search Console, while algorithmic penalties require traffic & ranking analysis. ? Comprehensive Audit – Reviewing backlinks, content quality, technical SEO, and past site changes.
?? Step 2: Develop a Recovery Plan ?? Backlink Cleanup – Removing toxic links & disavowing harmful ones. ?? Content Fixes – Improving thin content, reducing keyword stuffing, and enhancing E-A-T (Expertise, Authority, Trust). ?? Technical SEO Adjustments – Fixing crawlability issues, schema markup, and user experience.
?? Step 3: Submit Reconsideration Requests ?? Documenting all corrective actions ?? Providing evidence of compliance ?? Persisting with multiple submissions if needed
?? Step 4: Post-Recovery Strategy ? Monitor backlinks & algorithm updates ? Build high-quality links & optimize content ? Maintain SEO best practices to prevent future penalties
? How long does it take? ?? Manual penalties: 1-3 months after reconsideration ?? Algorithmic penalties: 3-6 months with ongoing improvements
The key? Work with agencies that prioritize transparency, ethical SEO, and long-term resilience.
?? Have you ever dealt with a Google penalty? Share your experience below! ??
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