How Listening To Your Clients Can Change The Course of Your Business

If you want to know, How Listening To Your Clients Can Change The Course Of Your Business, lets dig in. To emphasize my point, first I want to tell you how one raving fan changed the course of baseball history. You won’t find his name, Eddie Mifflin in the baseball record books, but this little known baseball fan played a starring role in the creation of one of the sport’s most legendary story lines.

Was he the most important and influential fan in baseball history?? I’ll let you decide…

The story begins in a Baltimore train station when Ted Williams was approached by a stranger.?

“You’re Ted Williams, right?” the fan asked.

“Yes.”

“Are you really planning to retire when the season's over?”?

Now, at the time, Williams was about to turn 36 years old.? He had missed most of the 1952 and 1953 seasons serving in Korea.?

As recounted by Mike Shatzkin, Ted’s life at that time had very clear personal preferences tailored for him: “No weddings, no funerals, no ball games.”?

?

It was in the middle of the season at the train station when the fan asked the Splendid Splinter about rumors that he would retire this year.

“Well, you better not retire yet if you want to make the Hall of Fame on the first ballot,” said the fan. "The writers vote for the Hall of Fame, you know they hate your guts and your numbers just aren’t good enough. If you quit after this year, you’ll never make it on the first ballot!”

Since Williams had hit well over (.300) in every season he’d played and hit with power from the beginning of his career, he was very skeptical, so he ask the fan.

“What do you mean my numbers aren’t good enough?”

“You missed too much time fighting in the war. Your lifetime totals just don’t cut it.”

Now, Williams’s curiosity was definitely piqued. He arranged to meet the fan again soon, in New York. They stayed up all night talking and at the end of the discussion, Williams said, “Okay, what have I got to do?”

“You have to hit 500 home runs. If you do that, they can’t possibly keep you out of the Hall of Fame. They’ll have to put you in on the first ballot.”?

At that time, only Babe Ruth, Jimmy Foxx, and Mel Ott had hit 500 home runs in all of baseball history. Lou Gehrig was 4th on the all-time list with 493 home runs.

At the end of the 1954 season, Williams had 366.?

The following spring, he was divorced, reported late and started the season late. But his pledge to retire had been forgotten and he kept right on hitting.?

Also, his new found friend kept in touch with him, kept encouraging him, and kept tracking how Williams was doing against the lifetime records that had been achieved before him.

Williams hit (.356) in 1955 and (.345) in 1956. Then in 1957, the season in which he turned 39, a (.388) average won him the batting championship by more than 20 points over Mickey Mantle’s career-best (.365).?

By 1959 age caught up with him. He had a painful pinched nerve in his neck that hampered his hitting all year and for the first time, his average fell below (.300). He only hit (.254) that year.?

But, he finished the year with 492 home runs, one behind Lou Gehrig, only eight short of 500.?

That meant just one thing: Now, he couldn’t retire.

So he volunteered to take a pay cut and came back for a final year in 1960.?

He climbed back above (.300), hit 29 homers for a total of 521 and even hit a home run in his last at-bat in the major leagues.?

Five years later, after the mandatory waiting period was over, Williams was elected to the Hall of Fame on the first ballot! Quite possibly, all because of one raving fans advice.

Now you see how that fan changed the life of a professional athlete, in the same way one person in your audience or on your client list may have insights that could change the course of your business, if you're willing to listen.

Be open to listening to the viewpoints of others, why? Because, sometimes the advantage of seeing your business from another perspective can make all the difference in the world.

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