How to Master Authentic Marketing with LinkedIn Live

Sora, The upcoming OpenAI which can turn text into videos poses a threat to authentic marketing but you can use LinkedIn Live to beat any AI based on my personal experience and the clients I worked with.

Read until the end to discover what I learned from my experience with my 80+ LinkedIn Lives and how it can help you and your business survive and thrive.

In the ever-evolving landscape of AI and digital marketing, businesses need to adapt their strategies to connect with their global clients on a genuine level because human connection is irreplaceable by any AI.

Thankfully, one powerful tool is available on LinkedIn, especially for businesses and for customers who choose authenticity in their marketing - LinkedIn Live.

What is LinkedIn Live?

LinkedIn Live is a feature on LinkedIn that allows members to broadcast live videos to facilitate real-time engagement, networking, and content sharing within the LinkedIn community.

Why Will LinkedIn Live Beat AI on Marketing?

LinkedIn Live provides a unique opportunity for businesses, executives, entrepreneurs, and experts to showcase their experience and expertise and engage with their audience in real-time, leading to authentic connections and conversations.

One of the key advantages of LinkedIn Livestream is its ability to humanize brands.

Compared to polished, scripted content and videos, LinkedIn Live offers a raw and unfiltered glimpse into the personalities behind the brand and the LinkedIn profile, allowing you to showcase your authenticity and relatability.

In my 80+ Linked Lives, I hosted Q&A sessions, webinars, interviews, and leadership talks which allowed me and my guests to connect with our audience on a personal level, like how I got messages like this from my connections on LinkedIn.

LinkedIn Live is also the number 1 reason that helps me and my clients consistently get leads, recognition, and partners even without spending on ads like how we get 200 leads in 4 days for this CEO.

Check this link now to discover client results case studies, and testimonials.

How to Master Authentic Marketing with LinkedIn Live in 3 Steps

In a digitally distracted world, authenticity is no longer a buzzword—it's a necessity. Using LinkedIn Live will give you endless opportunities to connect, engage, and inspire your existing and potential clients and connections.

For example, our LinkedIn Live with a job search coach last January 18 led to 244 leads in 4 days and 600+ views in 1 month after going Live on LinkedIn.

The best news about LinkedIn Live is that any connection or potential client can watch your LinkedIn Live replay, which can boost your visibility and credibility, helping you stand out among the 1 billion members on LinkedIn, like how my LinkedIn Live last January 11 is continuously giving me leads with 700+ views and growing.

Here are 3 tips to master authentic marketing with LinkedIn Live:

1. Know Your Audience Before going live, understand your connection and your audience's preferences, interests, and challenges. Tailor your content to address their needs and provide value. Authentic marketing resonates with viewers when it speaks directly to their challenges and aspirations. Use LinkedIn Live to engage with your audience in real time, ask questions, and solicit feedback to ensure your content remains relevant and impactful.
2. Keep it Real Authenticity is the cornerstone of effective marketing. Be genuine in your interactions and transparent about your intentions. Share personal stories, insights, and experiences that humanize your brand and show your passion and expertise.
3. Keep the Conversation FlowingLeverage LinkedIn Live to engage with your audience in meaningful ways. Encourage viewers to ask questions, share their thoughts, and participate in discussions during your livestreams to strengthen relationships and create memorable experiences that leave a lasting impression.

SUMMARY

In summary, LinkedIn Lives is a powerful tool that can beat any AI in terms of authentic marketing, so you can connect with your audience, establish yourself as a leader in your field, and unlock doors to growth and success.

When you are ready to explore how LinkedIn Live can help you get clients on LinkedIn, send me a message, and my team and I would love to help.

There is no need to worry about the complex technology that goes with LinkedIn Live, my team and I will do everything for you.

There is no need to worry about what others will say because, with my 80th LinkedIn Live, I know what works.

There is no need to worry about making mistakes because my team and I are here to guide and help you from planning to repurpose your content if you wish to.

If you want to know more about LinkedIn Live and how to get clients on LinkedIn, I look forward to seeing you at my upcoming webinar this Feb 27, 3 pm Dubai time. Register now while it's free .

If you want to ask me anything about how you can turn your passion into profit, join me on my LinkedIn live tomorrow , February 21, at 3 pm Dubai time.

May endless blessings come to you in endless ways on LinkedIn.

Love and blessings,

??Wandalyn Tan Calupig, CPA??

About the Author

Wandalyn Tan-Calupig ?? is a LinkedIn Expert and Influencer, a 2023 Top 15 LinkedIn Expert in Dubai, the 2021 Number 1 Most Influential Filipina on LinkedIn, and the Top 1% in Marketing, Training, and Coaching on LinkedIn.

She is a multi-awarded Certified Public Accountant, consultant, and coach with over 23 years of experience working with Ernst & Young, Intel, Emirates Airlines, and flydubai which led to million-dollar savings and increases in profits, performance & productivity.

Her focus now at Caltan Social Media Marketing is on helping entrepreneurs and businesses get seen, get heard, and, get clients on LinkedIn.