How Ghostwriters Elevate Your Voice on LinkedIn (Without Knowing Your Industry)

“How can someone who isn’t immersed in my industry possibly create content that speaks directly to my audience?”

Every so often, I'll encounter someone, a follower, a prospect, a soon-to-be-client, who poses this very question.

It’s a valid question.

When I first started ghostwriting, I leaned on my experience as an Instructional Writer and Content Writer.

My responses were flowery version of "It's what writers do," "I'm a professional writer, I research things," or "I've spent my entire career writing e-learning courses and articles on topics I've known nothing about."

Now, you don't have to be a communications expert to understand why those answers don't exactly inspire confidence.

In all fairness, it didn't address their core concern, which is in essence "How can you, a stranger, accurately represents my thoughts, perspectives, processes, and ideas?"

Yes, as a ghostwriter, my expertise in storytelling, research, and adaptability is crucial.

But what the business women I work with value, is how I take their ideas, their perspective, their life experience and transform it into content that makes them shine.

Through research, collaboration, and all the tools in my writing arsenal, I'm basically a vessel, a partner to amplify your unique insights on LinkedIn.

So, suffice it to say I've refined my answer to the question. It's lengthier, describes my systems and processes, leaves room for curiosity and follow up questions, and involves examples related to the 3 types of clients who work with me: The Minimalist, Collaborator, and Hands-Off.

• The Minimalist: These are clients who let me do my thing and suggest changes once all the copy is written and ready for review. Whatever I write is cannon as long as it somewhat aligns with their vision and brand.
• The Collaborator: These are clients who want to be involved in the process, brainstorming ideas together and reviewing drafts along the way. The Collaborator will add their personal stories and processed to each prompt and often send me links to their PDFs, workshops, all that jazz. They appreciate my expertise, yet because they typically have a unique approach or framework, they want to make sure their voice is always present in the final copy. Sometimes, a monthly video call does the trick as well.
• The Hands-Off: These clients are the ones who simply hand me a brief and trust me to deliver high-quality, on-brand content. They don't want to be involved in the process and are happy to let me handle everything from start to finish. They value my ability to understand their brand and target audience and trust that I will create compelling content that aligns with their goals.

Working with these clients is a true testament to the trust and respect we have for each other. It allows me to fully immerse myself in their brand and produce content that truly resonates with their audience.

The Power of Research and Due Diligence

Great ghostwriters know your industry inside and out. During onboarding, they dig deep—studying competitors, customer pain points, industry reports, and even your LinkedIn posts to spot trends. They use trusted resources to get the context they need to understand your space.

Getting into Character

Believe it or not, LinkedIn ghostwriting is a lot like acting. As I get to know the women I work with from those initial discovery calls, onboarding calls, and questionnaires, I'm listening to how they speak, their word choices, accent, voice, cadence, etc. I'm also taking mental notes of their personality, humour, and tone. Are they a soft gentle morning sunrise, a bright midday summer sun, or a bold fiery sunset? Maybe she's a partly cloudy Monday at the start of a busy week. Understanding their character allows me to hear their voice when I sit down to write for them.

Trusting the Process Delivers Tangible Results

When you combine the research-driven adaptability of a ghostwriter with the collaborative process of storytelling, the result is content that doesn’t just fill space on LinkedIn—it builds your personal brand, establishes authority, and opens doors to new opportunities.

Take the Leap

If you’re ready to step into your role as a LinkedIn thought leader, it’s time to collaborate with someone who can bring your stories and expertise to life.

Schedule your personal LinkedIn Clarity session with me today. Let's work together to take your LinkedIn presence to the next level! Together, the possibilities are limitless.