How Linkedin can bring more Business/Sales Leads?

Everyone thinks they know what LinkedIn is – a social networking media, such as Facebook, for growth and development in jobs. This is a site you use to get in touch with your employer; this is the rampant misconception amongst the masses.

LinkedIn is also a powerful platform for people who want to start something of their own, a pedestal to launch your business ideas to the world around you. LinkedIn helps you not only to get the right people for the job, but also helps in getting the job done.

Why LinkedIn?

LinkedIn, with a subscriber base of 450 million professionals, has tremendous lead generation capabilities. You have a wide audience to target to and interact with, and the working algorithm of LinkedIn isn’t economically biased as Facebook. Facebook will get you posts of the people who will pay in the form of advertisement money, while LinkedIn connects you to the people who actually matter. That too on the basis of their scholarly and business credentials, not their personal life.

Creating Valuable Content

Through creating content through blogs on LinkedIn and interacting with other people’s content you can increase your contacts. Having such a network of contacts will help you generate more leads for your upcoming enterprise. LinkedIn gets you in contact with people without the advertisement revenue approach used by Facebook and Google, so even a new user can get their point across the medium.

Networking

On LinkedIn, you have access to hundreds of millions of active professionals. One you have established contact with a person, you can courteously approach them to introduce you to individuals you think can serve as a good leads for you. Another way of doing this is to participate in discussion groups. There are discussion groups for practically every niche. By participating in those discussions, you are connecting with a large number of potential leads simultaneously.

Profile Growth

As you gain more followers, your revenue through the site goes upwards. A profile with 10000+ followers will have no problems in hiring people or setting up contacts for a business. LinkedIn is a professional medium, where even the top CEO’s and Managers have an account. This isn’t a Facebook page which is controlled by a social media head nor a Twitter feed that only retweets relevant tweets – this is the person himself setting up contacts. A strong presence will help you be heard across the prominent people.

Your LinkedIn profile is sort of your identity. This is the first thing that someone notices when you connect with them. It is important that you share all the adequate information and keep a professional look by not adding unnecessary and incorrect information. It will be highly detrimental if you are marked as a spammer.

Lead Generation Forms

LinkedIn off late has also realized its enormous potential. It has created a specific tool known as ‘Lead Gen Forms’ which enables collecting seamless leads from your sponsored content on LinkedIn. This process creates additional leads as the form auto-fills using the LinkedIn data of the person who clicks or and eliminates the time consuming process of filling a form. Upon filling of the form, you can direct them to your website or any other destination of your choice. Since the information is acquired directly from someone’s LinkedIn info, it is typically more accurate than manual filling and is a nifty way to acquire leads.

Quality of Leads

A factor that accentuates the quality factor is that it is essentially a ‘we found them’ methodology instead of the traditional ‘they found us’. It means that on LinkedIn you gather leads of only those who took interest in and clicked on your content. This means that your collection of leads largely comprises of people genuinely interested and there are higher chances of you being able to convert them into actual consumers of your product and service.

Facebook promotes pages in the form of advertisements and attracts likes and follows from sources that are irrelevant to the page topic. This means that the public doesn’t interact much with the page, and the reach slowly starts to die out. On LinkedIn, you face no such issue, and your growth chart is a straight line going up with time.

=>> Grab Your Free Linkedin Lead Generation Ebook absolutely FREE

Targeting a specific audience

Using LinkedIn’s tool, you can filter them based on profession and other factors enabling you to target a specific audience. This facility is available to premium members. Its profiling abilities will help you to target a specific audience and at the same time connect with people in key positions, who are decision makers. This also helps in reducing the number of spammers and irrelevant interactions from the crowd.

Room for niche enterprises

One issue that is encountered with common social networking platforms is the fact that enterprises that are highly specialised find it difficult to find a market. However, LinkedIn is home to professionals of every kind. Hence there is an audience and opportunity for everyone. However specialised your field might be, you will get other people who are also related to it.

Few examples of Industries that Do Well on LinkedIn: 

• SaaS &Technology--Sales & Marketing
• HR, Staffing & Recruiting
• Health, Wellness & Fitness
• Management Consulting
• PR & Communications
• Security & Investigations
• Education & E-Learning
• Training & Coaching
• Private Equity
• Project Management
• Accounting, Banking & Finance
• Facilities Management
• Venture Capital
• Telecommunications
• Online Media Advertising
• Oil & Energy
• Sales & Marketing
• Law
• Private Equity
• Insurance
• Engineering

& More.....

Also, LinkedIn works equally great for a small scale business. For even a small enterprise, Facebook pages eat up a lot of money, time and attention. As far as your LinkedIn profile is properly arranged and maintained, the people will come to you.

Developing reputation as an influencer

Using LinkedIn you can not only connect with influencer but also become an influencer yourself. By creating an active and engaging profile and sharing as well as creating valuable content with your network, you can build your reputation and establish yourself as a thought leader. It will immensely help in lead generation as you will develop authority among your peers. A good reputation is always going to be useful.

LinkedIn, as an advertising and lead generation platform is taking baby steps. But thanks to its large and more importantly high quality user base, along with innovative tools to simplify the process and increase its effectiveness, LinkedIn has enormous potential for marketing teams. While the website itself is old, advertising on it is relatively new. Hence, it is an excellent way to tap a fresh demographic. 

Thanks for reading this article & your valuable time

Don't forget to grab your 300 free marketing resources from here - www.roshnidhal.com

Regards

Roshni Dhal 

Co-Founder of HighOn-M 

Internet Entrepreneur & Linkedin Expert Digital Marketing Expert & helped 20+ brands to achieve their business objectives.

Want to GROW your BUSINESS via Linkedin?

=> Start Here

#Give wings to your imaginations

Facebook Linkedin