How To Leverage Your Social Media Content
So you're thinking about creating content for your business? Maybe you've been staring at a blank screen wondering where to even begin. Or perhaps you've been posting consistently but the results just aren't coming. The content creation journey can feel overwhelming and sometimes downright discouraging. I've seen so many businesses struggle with this, so I wanted to share some insights that might help.
Creating content that actually builds credibility with your prospects before you meet them isn't about complex strategies or being the most polished creator out there. It's about understanding a few key principles. Let's talk about how to make that happen.
Where Most People Go Wrong
Before we dive into solutions, let's address some common mistakes I see all the time:
First, there's the "me, me, me" problem. You know what I'm talking about—content that endlessly celebrates the company's achievements rather than focusing on what matters to prospects.
Then there's the audience mismatch. So many of us end up creating content to impress our peers and competitors instead of speaking directly to potential clients.
And consistency? That's a big one. Posting sporadically whenever inspiration strikes just doesn't build the trust we need with our audience.
Defining What Makes You Special
To stand out in today's crowded marketplace, you need to get crystal clear on two important questions:
What makes you unique? Maybe it's your unusual background, your distinctive approach, or a specific niche you serve better than anyone else.
What problem do you solve exceptionally well? Be super specific about the value you deliver and how you help clients get where they want to go.
When you nail these questions, you start to create a consistent brand image that people can connect with and trust.
Who Is Your Ideal Client
Creating content without a clear picture of your ideal prospect is like throwing darts blindfolded. To hit the mark, you need to understand:
Their basic details: Where they're located, what industry they're in, how big their company is, etc.
What makes them tick: Their values, interests, and behaviors.
What keeps them up at night: The challenges they're facing that you can help solve.
How you make their lives better: The specific ways your solution transforms their situation.
When you truly understand who you're talking to, your content naturally becomes more relevant and compelling.
Telling Stories That Resonate
Humans are wired for stories, so why not use that to your advantage? We love the seven-part story framework:
Remember—it's their story, not yours. When prospects see themselves in your content, they're much more likely to connect with your message.
Speaking Directly to Your Prospects
When you create content on platforms like LinkedIn, you need to choose between popularity and effectiveness. Content that speaks directly to your ideal clients might not get many likes and comments, but it will build genuine connections where it matters.
Use language that resonates with your prospects. Address their specific challenges. Show them you understand their world. And most importantly, be consistent! Regular, relevant content builds trust over time.
While great content is essential for building credibility, it's just the beginning. You still need to engage in conversations and reach out personally to turn connections into clients.
And remember, consistency is key. Keep showing up with valuable content that addresses your audience's needs, and you'll see your influence and impact grow over time.
Need help putting these ideas into action? Our Social Media Sales Seminar might be just what you're looking for!