How To Leverage Your Proud Customers

When you go to your customers with a video crew, it’s a simple statement - ‘we are proud of our relationship’ - you hold them up as a mark of quality, we have a chat about how your product or service improves their business and you get to showcase them to your target market.

In the sales world, this customer testimonial marketing is extremely powerful and the low hanging fruit. It is the absolute must have to be able to say, "Hey, you're interested in this? Here's somebody like you who's successful and proud of it. Have a listen to what they say."

A quick on-site 20 minute incursion to grab a testimonial with SafeMate AntiSlip - the worlds Number 1 Supplier of Anti Slip Stair Treads - www.safemateantislip.com

This moves gaining the burden of trust away from your salespeople; prospects can tick their own box by witnessing people ‘just like them’ and say "Ah, well, if it works for Greg, it's going to work for me."

(Above) One of the shorts created out of the longer testimonial series (below), that can be used in sales email automation to 'lead-nurture' potential prospects into becoming customers

And then you have the beautiful moments that shine, such as the below from Ravi Agarwal, founder and principal of MEDIQ Financial, Association of Financial Advisors Practice of the Year for 2017, whom we were proud to supply a video to for the judges to reference!

These testimonial, personal shorts can sit alongside bigger narrative pieces that show the customer journey at your business, which is something MEDIQ were keen to capture and we produced using a process of creating scripts from customer interviews, then bringing in our team of professional actors to represent the process.

What questions to ask when interviewing customers? Have a look at our article Filming Staff, Facilities & Customers + How to get the best out of people on camera

Thank you for reading - if you learnt something, please give this article a like, click share and leave a comment!

Check back each Tuesday and Thursday as we move through this series on how you can transform your organisation into a story telling, profit-generating machine!

-----------------------------------------------------------------------

Part 1 - How we bake your cake at Bravo Charlie - Initial Gap Analysis

Part 2 - Culture Design Day #1 - Exploration

Part 3 - Researching, Developing and Delivering Your Digital Systems and Marketing Strategy

Part 4 - Customer and Stakeholder Interviews, Competitor and Market Research

Part 5 - Photography - Do you know a good image?

Part 6 - Initial Filming of Staff, Facilities and Customers

Part 7 - How To Leverage Your proud customers

Part 8 - How long does filming take?

Part 9 - Editing; Where the magic happens

Part 10 - Colour Grading - Shaping Emotion & Controlling Communication

Part 11 - High quality audio - everything you need to know for better sound in life

Part 12 - The need for captions in modern delivery

Part 13 - Music, language of the soul

Part 14 - Implementing your New Sales Machine

Part 15 - Making an event out of your launch and generating twice your outlay in sales

Part 16 - How to turn your team into content creators - Culture Design Day #2

Part 17 - How to Achieve High Quality Regular Content Production that Drives Sales

Part 18 - Your total time commitment to go through a Digital Transformation

Part 19 - Translations and a global focus

Part 20 - Efficient Workflows - The Keys To The Content Castle

Part 21 - Turning Your Knowledge Into Sales Tools