How to Leverage your Execs to Win More Deals!

We all want to gain access to our prospect's leaders so that we can get our deals funded and closed, but how? In today's episode of the Brutal Truth about Sales, I interview a CTO who has decades of experience working with his sales team to close the most difficult deals. This is one interview you will NOT want to miss...

Here is what you will learn:

• When to use your Executives.
• How to prepare them.
• When NOT to use them.
• Why it is a game changer.
• Why your clients want to meet with them.
• How to best set the expectations.

You can hear the full interview on?iTunes,?Stitcher?and watch it on?YouTube.

All my past interviews and videos are also on my?YouTube?channel.

Follow me?Brian G. Burns?and check out my other podcast?Sales Questions Brutally Honest Answers - PodCast