How to Leverage Webinars and Virtual Events for Demand Generation
According to a recent survey by Wainhouse Research, 78% of marketers believe online events are a highly effective channel for delivering relevant brand messages to target audiences.
At Notified, we have seen this to be true. Over the past few years, virtual events and webinars have become a top-performing channel for generating revenue and driving demand.
Today, marketers have more event tech options available than ever before. Webinars and virtual events offer a vehicle for generating leads and have proven to be effective tools to connect and engage with target audiences.?
63% of sales and marketing executives agree it's more cost-effective to generate leads at an online event than a traditional in-person tradeshow.
With this in mind, keep reading to take a deeper look at event technology and the evolving role of webinars and virtual events in the world of marketing.??
Webinar Production for Lead Generation
If you’re planning to drive demand for conference sessions, product launch events, and other marketing content, virtual events and webinars are one of your best and most cost-effective options.
Notified offers broadcast quality streaming, live or pre-recorded, through the “studio in the cloud” that allows you to avoid the need for high-cost production studios and equipment.
Unlike many other event technology solutions that only stream video content from external sources, you can now access integrated feature options that stream presentation content across multiple channels such as:
Use your webinar to position yourself as a thought leader, get to know your attendees' wants/needs and tailor your content to fit those needs.?
When you understand your attendees, their likes and what motivates them, you can easily pass that information to sales for better targeted and informed lead gen.
Event Engagement Capabilities
The key to a successful webinar is to build a community where your attendees can gather before, during, and after the event.?
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When they have positive interactions with your platform, other attendees and the speakers/sponsors, they are more likely to associate a positive experience with your brand. In turn, they will become a more qualified lead for you to pass to sales.
Notified offers a range of event engagement features that you can use to give your attendees the best possible experience. These engagement tools are designed specifically to foster interaction and engagement such as:?
Robust Event Analytics
Not only can you manage and view everything that goes on within the event environment, but after your live event, you get access to a wealth of information—what meetings happened, the dollar value of those meetings, who was in-demand, what topics were hot and more.?
58% of sales and marketing executives agree that “We have significant interest in tools that allow us to combine and analyze participant data across a series of virtual events.”
How event attendees engage with conference sessions and each other can provide marketers key clues to help them identify and prioritize prospects from most sales-ready to the least. Attendees who ask questions during Q&A sessions, for instance, may show more interest in a solution than attendees not asking questions.
While all of the platform’s features are important to organizations seeking to incorporate virtual events into their marketing program, the analytics tools play perhaps the largest role in converting online marketing activity into tangible business results.
By leveraging attendee data to better target prospective customers, solid analytics can lead directly to higher revenue.
Incorporate This Technology Into Your Demand Gen Strategy
Demand generation is a critical strategy. When used correctly, it can help build reliable brand awareness and interest. It not only attracts new potential customers, but can also attract previous clients to reengage with you and your brand.
Notified offers a range of capabilities that can help you deliver these effective and high-impact experiences that build community and lead to more sales-ready customers.?
Schedule a demo of our virtual event and webinar solutions today.